Insights

Featured posts

Accessibility: The Ad Effectiveness Blind Spot

XR teamed up with Channel 4, Currys, and ISBA to explore what this shift means for advertising effectiveness, creative storytelling, and accessibility.

Closing the Loop: The Art (and Science) of Measurement with XR and Nielsen

XR’s integration with Nielsen ONE enables brands to understand not just how their ads are delivered, but how they perform.

XR Product Updates: March 2026

XR Product Release Notes spotlight new features and platform enhancements.

All posts

A New Study on Diversity in Ad Creative Yields Surprising Results

Marketers Go Wild for March Madness

Engaging Streaming Viewers with Alternatives to Traditional Ads

Streaming Steams Ahead—But Don’t Count Out Linear TV

Marketers Attract Gen Alpha

Ad Spending Projections

Brands Celebrate Saint Patrick’s Day

Marketers Connect with Gen Z in Creative Ways

A Look at Digital Trends in the UK

New ER Study: Super Bowl Ads Skew More Black, Asian, and Female Than Ads Overall

Marketers Celebrate Black History Month

Five Streaming Trends Marketers Should Keep in Mind

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Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.