Creative Control

Asset Discovery

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Organize, Find and Share Creative — Effortlessly

Say goodbye to scattered assets and siloed teams. Discover your assets—centralized, searchable and always in your control.

We simplify asset discovery with AI-powered metadata and advanced search—so the right creative is found in real-time.

Store, Search and Share
Creative Effortlessly

Store and Organize Smarter with AI

Store content intelligently with XR’s AI-generated metadata tagging, automatically cataloging assets with rich, descriptive context in a centralized creative library.  Every file receives a unique global XRID, enabling scalable asset organization for every format, campaign, channel and region.

Find What You Need—Instantly

Locate assets in seconds with advanced search—filter by custom fields, keywords, smart tags or let AI-generated descriptions do the heavy lifting.  Always-on access enables teams to retrieve content and data instantly—supporting brand integrity, creative tracking and timely expiry management.

Share Seamlessly and with Clarity

Collaborate confidently across teams, markets and partners with permission-based sharing and controlled access. Built-in version history keeps teams aligned, while seamless sharing ensures creative flows are optimized, transparent and trackable.

Key Capabilities

Workflow Management

Streamline creative distribution with secure sharing, automated QC, built-in transcodes, reslating, rights checks, and a complete audit trail. Learn more

Global Rights Management

Manage talent costs and rights with connected data, a centralized compliance calendar, and proactive alerts—ensuring on-brand usage everywhere. Learn more

Creative Identification

Track every asset with a unique XRID— powering precise identification, version control, and creative intelligence at scale. Learn more

Asset Upload & Storage

Easily upload, securely store, and archive creative assets with drag-and-drop simplicity and enterprise-grade protection. Learn more

Creative control starts with centralization

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Trends, Insights & Case Studies

INSIGHTS & TRENDS

Creative Operations is Costing More Than You Think

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INSIGHTS & TRENDS

Putting Carbon Tracking in the Creative Workflow

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Report

5 Misconceptions About Accessible Advertising

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INSIGHTS & TRENDS

Reach and Engage Live Event Audiences Across Platforms

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