Your Trusted Partner for Syndication
Syndicated programming remains a powerful way for local broadcasters to keep audiences tuning in and driving revenue. XR’s syndication platform is a full-service solution that is trusted by leading studios to deliver and manage syndicated content at scale.
A Complete Syndication Solution
XR delivers always-on, full-service syndication solutions powered by speed, reliability, and security, trusted by the biggest players in advertising and studios.
Cloud-based services that manage all distribution workflows with flexibility and scale.
Industry-leading management services, including full preparation, finishing, and file creation.
Centralized asset and rights management within a single AI-powered library.
Leaders in Media Distribution
XR transformed the industry by moving content delivery to the cloud, positioning broadcasters and studios to keep pace with the demands of today’s media landscape. We continue to help content owners and broadcasters stay ahead of what comes next.
700+ episodes and 450+ hours of content distributed weekly.
The world’s largest and most comprehensive commercial delivery network, housing 80% of national commercials.
End-to-end preparation, finishing, and file creation services with flexible and scalable delivery.
Powering Syndication Across Stations
XR helps studios and media companies streamline their content delivery and reach over 900 TV stations across every market in the U.S.
Expand audience reach, strengthen distribution accelerate growth of content investments.
Unify file-based workflows through XR’s platform and live delivery, powered by LTN’s purpose-built IP network. Learn more
Real-time distribution of live programming to affiliates as content is produced, all through a single trusted provider.
The World's Biggest Brands Trust XR
Currys wove accessibility into the story of its "Sigh of Relief" campaign from concept through execution, strengthening both creativity and performance to help make it the brand's second-highest performing ad.
“As soon as we started thinking about accessibility earlier in the process, it improved the whole creative experience.”
Aisling Lancaster
Head of Brand & Advertising
Major Global Retailer
A major retailer brought its ad production in-house but quickly hit the wall on talent payments and legal compliance. XR stepped in with its end-to-end ad ops platform for paying talent, managing rights, and supporting production, taking the risk and complexity off the table so the brand could scale without disruption.
Global Financial Services Brand
A massive financial services brand was struggling to manage all its ad creative across global teams, with too many vendors and disconnected systems. XR brought ad assets, rights, and production into one place, making it much easier to scale its campaigns worldwide, reuse existing assets, and better manage creative costs.
Global Beverage Brand
A global beverage brand lacked a central place to manage its creative assets and rights across markets, which slowed campaign launches and added risk. XR brought everything together in a single ad ops platform, speeding up approvals and launches, reducing compliance headaches, and keeping the brand in control worldwide.
Tech Powerhouse
When a Silicon Valley tech leader needed to replace an aging ad asset system fast, XR stepped in with its ad ops platform that unified assets and workflows, helping the brand’s marketers move faster, run campaigns with confidence, and save hundreds of thousands of dollars each year.
Electronics Retailer
This famous retailer’s in-house studio was running high volumes of campaigns, but ad operations were split across vendors and systems, slowing things down and adding risk. XR brought everything into one ad ops platform, streamlining workflows, ensuring SAG-compliant talent payments, and cutting launch times by 50% and costs by 25%.
“Before XR, Rights Management was a manual, fragmented process, spread across teams and markets. It created unnecessary risk, slowed us down, and limited our ability to reuse content globally. With XR, we’ve gained full visibility and control helping Haleon reduce risk, improve efficiency, and unlock significant value from our existing creative assets.”
- Purbasha Mishra
Global Business Process Lead
Global Brewing Company
Managing 70+ beverage brands across global markets, this brewer struggled with fragmented systems and complex production workflows. XR became its single source of truth, unifying all ad assets, rights, payroll, and ad delivery, saving the brand more than $8 million while helping teams launch campaigns faster even through COVID and industry strikes.
Frequently Asked Questions
Here are some of the most common questions we get about our XR Syndication Services.
Your syndicated programs are among your most valuable investments and they deserve nothing less than the best partner.
We make syndication simpler and more reliable. Content arrives play‑out ready; workflows are streamlined end‑to‑end, and delivery is fast, flexible, and transparent. We remove complexity so partners can focus on growing their content’s value.
Program information for most of XR Syndication’s distributed shows are currently available on the XR Syndication – Altogether Now.™ platform. In addition to format sheets, broadcast schedules, and other relevant materials, you will also find Calm Act Compliance and FCC Closed Caption Compliance documents.
Format sheets are available on the XR Syndication – Altogether Now.™ website when programs are submitted to the stations. They can also be found in the XR Syndication Module.
Who We Roll With
