Direct Response Runs on XR
XR has been powering direct response for the world's leading DR brands and agencies for years. With XR, performance marketers launch, track, and optimize campaigns with speed and accuracy across channels from a single, high-performance Ad Ops platform.
Where Direct Response Gets Served
With connectivity to 50K+ media destinations, XR’s Ad Server lets Direct Response teams activate, manage, and measure all their campaigns from a single platform.
Confidently deliver creative across Linear TV, CTV, and Audio channels with precision and scale at lightning speed.
Control where, when, and how long your content airs across platforms with real-time tracking and automated recommendations to optimize performance.
Receive expert support through a team of Direct Response agents available 24/7.
All Your Direct Response Assets, One Platform
Create, manage, and update your direct response ads in one place so they’re always organized, up to date, and ready to run instantly. Optimize direct response assets with XR Production Services, from editing and voiceovers to adding calls-to-action.
Keep all creative and campaigns organized, searchable, and ready to activate with world-class XR asset management.
Manage all pricing, promotions, disclaimers, and CTAs once and deploy across publishers without re-trafficking.
Support Dynamic Creative Optimization (DCO) according to geography, audience, or performance.
Fast, Reliable Delivery
XR ensures your Direct Response content is delivered accurately and efficiently throughout the U.S. and Canada, so you can confidently bring campaigns to market quickly.
Integrations with leading data partners like Nielsen, Teletrax, and BVS deliver deeper audience insights.
Low cost, same-day delivery services, including closed captioning, encoding, and content tagging.
Flexible distribution capabilities supporting both HD and SD formats, from 30-second spots to 58-minute infomercials.
Who We Roll With
