Reaching Voters, Where it Counts
XR delivers a modern ad ops platform built specifically for the speed, complexity, and scrutiny of political advertising.
Move at the Speed of Today’s Election Cycle
Every election brings a different media reality with new channels, new habits, and audiences spread everywhere. XR brings order to the chaos with one ad ops platform that supports your entire campaign, from ad creation and clearance to delivery and reporting.
All Your Creative
in One Place
Modernize your ad operations with centralized asset management, giving you clear visibility into every creative asset available.
Find the right creative quickly, without wasting time or budget on unnecessary re-edits.
Manage every creative version from a single source of truth, reducing errors and ensuring the right ad runs on the right platform.
Better handle last-minute changes, rapid launches, and surges in volume without adding chaos and costs.


Be Everywhere Your Voters Are Watching
Instantly upload, clear, and activate political ads across linear, CTV, social, and digital from a single system.
Deliver across linear, CTV, digital, and social from a single XR upload.
Automatically QC every file with pristine transcoding and built-in spec compliance.
Track delivery status, approvals, and history in one centralized dashboard.
Trust and Verify
With XR as an independent ad server, campaigns can see exactly what ran, no guesswork, no publisher bias.
Eliminate publisher self-reporting with XR’s neutral, third-party ad server that verifies impressions, delivery, and placement.
Audit and confirm which ads ran, where they ran, and when they ran with XR’s MRC accredited measurement.
Feel confident in your reporting with independent verification you can stand behind.

“78% of respondents believe election campaigns should combine organic digital content with traditional advertising to win.”
