XR Teams With Scope3 To Help Brands Measure Carbon Impact Of Digital Ads

Carbon Emissions Tracking For Digital Ads Broadens Scope

Channel 4 unveils emissions measurement tool

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

Beyond Good Intentions: Why Accessible Advertising Is Smart Business

Super Bowl 2025 Ad Trends: Storie Win Over Celebs

3 Lessons From the Super Bowl's High-Impact Ads

2025 Super Bowl Ads Trends, Including Notable Shifts In Representation

Representation Is The MVP Of Super Bowl Advertising

Super Bowl is only part of the game

Super Bowl Ads Shift from Stars to Stories and Humor Wins Big

So Many White Men Appeared in Super Bowl 59 Ads

XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors

XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators

XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation