What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
Insights & News
News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
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About Us
Learn about our history, leadership, and our company vibe
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Newsroom
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11
Feb 2025
2025-02-11
Super Bowl 2025 - The winning commercials
AdNews
Read
10
Feb 2025
2025-02-10
Super Bowl 2025 ads were a mixed bag for diversity and inclusivity
The Drum
Read
10
Feb 2025
2025-02-10
SB Ad Study: Use Of Humor Up, Fewer Celebrities, Diverse Talent
MediaPost
Read
10
Feb 2025
2025-02-10
Budweiser wins in Super Bowl ad
Portada
Read
07
Feb 2025
2025-02-07
What it's Like to QA Every Super Bowl Ad
Adweek
Read
03
Feb 2025
2025-02-03
AI Can Help TV Emulate Mobile, Social Ad Success: Tubi’s Fitch
Beet.tv
Read
29
Jan 2025
2025-01-29
AI Surfaces Insights on How Ads Represent Key Audiences: Ad Council’s Ashley Menschner
Beet.tv
Read
27
Jan 2025
2025-01-27
Albertsons Taps Generative AI for Personalized, Diverse Advertising
Beet.tv
Read
23
Jan 2025
2025-01-23
Brands Should Keep Trying to Advance Diversity, Equity & Inclusion: Omnicom’s Emily Graham
Beet.tv
Read
22
Jan 2025
2025-01-22
XR Sees AI-Powered ‘Creative Intelligence’ As The Future Of Advertising
Beet.tv
Read
20
Jan 2025
2025-01-20
The future of marketing is inclusive, not because it’s current, but because it’s necessary
Marketing Week
Read
15
Jan 2025
2025-01-15
Female Quotient’s Shelley Zalis on Ad Representation Index’s First Findings
Beet.tv
Read
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20
Jan 2026
2026-01-20
XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors
XR PRESS RELEASE
Read
12
Jan 2026
2026-01-12
XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators
XR PRESS RELEASE
Read
10
Sep 2025
2025-09-10
XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation
XR PRESS RELEASE
Read
Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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