What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
Insights & News
News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
Who We Are
About Us
Learn about our history, leadership, and our company vibe
Careers
Check out our latest job listings
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Newsroom
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13
Dec 2022
2022-12-13
Actors of color appeared in ads less often this year than in 2021
Ad Age
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08
Sep 2022
2022-09-08
Gamut Capital Management to Acquire Extreme Reach
Martech Series
Read
26
Aug 2022
2022-08-26
What Marketers Can Learn From Formula 1 Racing
Ad Exchanger
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10
Aug 2022
2022-08-10
Connected TV’s Share of Ad Impressions Remained Strong in Q2
Video Nuze
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25
May 2022
2022-05-25
Extreme Reach Sees 23% Jump in First Quarter CTV Ad Impressions
Next TV
Read
25
May 2022
2022-05-25
CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps Up
Media Post
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24
May 2022
2022-05-24
Syndication is the Perfect Place for Addressable Experimentation
Next TV
Read
21
Mar 2022
2022-03-21
Standing with Ukraine: Extreme Reach
Ihaf
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16
Mar 2022
2022-03-16
Ad Companies, Businesses Continue To Shutter Services In Russia
Media Post
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15
Mar 2022
2022-03-15
How the Advertising Industry Can Really Help Ukraine
Adweek
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Previous
20
Jan 2026
2026-01-20
XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors
XR PRESS RELEASE
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12
Jan 2026
2026-01-12
XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators
XR PRESS RELEASE
Read
10
Sep 2025
2025-09-10
XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation
XR PRESS RELEASE
Read
Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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