What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
Insights & News
News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
Who We Are
About Us
Learn about our history, leadership, and our company vibe
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Newsroom
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06
Jun 2023
2023-06-06
IAB Tech Lab's Advanced TV Commit Group Adds Leading Industry Players to Develop Comprehensive TV Advertising Technical Standards
Yahoo Finance
Read
05
May 2023
2023-05-05
Ads still cast more men than women despite diversity push
Campaign live
Read
07
Mar 2023
2023-03-07
Diversity efforts lose ground in soft economy
Insider Intelligence
Read
22
Feb 2023
2023-02-22
Super Bowl Spots Had More Black Performers, Extreme Reach Finds
Broadcasting Cable
Read
30
Jan 2023
2023-01-30
Who Do We See and Hear in TV & Video Ads?
Marketing Charts
Read
26
Jan 2023
2023-01-26
After Vows Of More Diversity, TV Commercials And Digital Ads Are Getting Whiter, Survey Says
Forbes
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25
Jan 2023
2023-01-25
Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks
Marketing Profs
Read
27
Dec 2022
2022-12-27
Study holds up a mirror to video ad creative’s lack of diversity & backwards movement
The Drum
Read
21
Dec 2022
2022-12-21
TVB and Ad Council partner with local TV stations to prevent drunk driving over the holidays
Yahoo
Read
16
Dec 2022
2022-12-16
Drive growth, spend less, respect the planet & encourage diversity – is it possible?
The Drum
Read
14
Dec 2022
2022-12-14
Diverse representation in video ads receded in 2022, analysis finds
Marketing Dive
Read
14
Dec 2022
2022-12-14
Ad diversity quantified – it’s going backwards
Warc
Read
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20
Jan 2026
2026-01-20
XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors
XR PRESS RELEASE
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12
Jan 2026
2026-01-12
XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators
XR PRESS RELEASE
Read
10
Sep 2025
2025-09-10
XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation
XR PRESS RELEASE
Read
Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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