INSIGHTS
New

5 Must-Haves for Talent Payments in Uncertain Times

With union rules, usage rights, and fast-moving timelines, the right payment platform helps you stay compliant, reduce exposure, and keep productions on track.

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INSIGHTS
New

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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INSIGHTS
New

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

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InsightsReportsVideosCase StudiesNews

Insights

Person watching static on an old TV in a dark room
Person watching static on an old TV in a dark room

A Postgame Look at Super Bowl Ads

A Postgame Look at Super Bowl Ads

2/14/2023
A person with a hand over their face is bathed in blue and green light against an orange background.
A person with a hand over their face is bathed in blue and green light against an orange background.

A Look at TV Consumption Habits in the US

A Look at TV Consumption Habits in the US

Discover insights from a Nielsen study on TV viewing trends in the US. Explore streaming dominance, stable consumption time, and the shift to TV-connected devices.
4/7/2023

Global Streaming Options and Trends

Global Streaming Options and Trends

10/18/2022

Streaming Steams Ahead—But Don’t Count Out Linear TV

Streaming Steams Ahead—But Don’t Count Out Linear TV

3/17/2023
A person skateboards under a concrete bridge with graffiti on the pillars, in an urban setting.
A person skateboards under a concrete bridge with graffiti on the pillars, in an urban setting.

Streaming Services Bet Big on Sports Globally

Streaming Services Bet Big on Sports Globally

4/13/2023
A person in a white t-shirt dances energetically against a colorful, shadowed background.
A person in a white t-shirt dances energetically against a colorful, shadowed background.

Engaging Streaming Viewers with Alternatives to Traditional Ads

Engaging Streaming Viewers with Alternatives to Traditional Ads

3/20/2023

Reports

Woman with hearing aid
Woman with hearing aid

2025 Global Ad Accessibility Report

2025 Global Ad Accessibility Report

How Accessible Advertising Can Maximize Creative Investments and Drive Growth
6/18/2025
Circles
Circles

5 idées reçues sur la publicité accessible

5 idées reçues sur la publicité accessible

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.
5/13/2025

Creative Operations is Costing More Than You Think

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times 
4/21/2025
Lines
Lines

Australia & New Zealand Accessibility Snapshot Report

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report
4/7/2025
Screenshot of a report showing image stats
Screenshot of a report showing image stats

Super Bowl Ads Decoded

Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025
2/10/2025
Sports on TV
Sports on TV

5 Misconceptions About Accessible Advertising

5 Misconceptions About Accessible Advertising

Unveiling the myths that hold brands back from unlocking the power of inclusivity.
2/3/2025

Videos

Case Studies

Asset Utilization & Production ROI

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
Brewery pour
Brewery pour

Creative Control Creates Huge Savings

Creative Control Creates Huge Savings

Global brewing brand saves millions in creative operations efficiencies
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Drinks poured at a table

Efficiency Unlocked

Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
Online banking
Online banking

One Source of Truth, Total Control

One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually
Shopping basket
Shopping basket

Powering Production at Scale—Without the Payroll Headaches

Powering Production at Scale—Without the Payroll Headaches

How a global retailer transformed talent payments and rights management with XR
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Team looking at papers

Unifying Creative Delivery to Unlock Scale and Speed

Unifying Creative Delivery to Unlock Scale and Speed

A media agency's journey to seamless TV & digital video activation