Introducing XR ONE™
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Take Control of
Creative Costs
Analytics
View every cost, asset utilization, and production insights from a single dashboard view.
Ad Delivery
Deliver ads across Linear, CTV, Social and digital with full visibility into where each ad runs.
Rights
Automatically connect talent and artistic rights to every asset for compliant delivery.
Assets
Manage every ad asset, version, and adaptation tied to every production cost.
Campaign Setup
Upload creative briefs, and define key details like storyboards, expected assets, and markets.
Bidding
Track RFPs, vendor estimates, and compare submissions before negotiating and awarding the job.
Cost Tracking
Track every production expense for every asset and campaign.
Approvals
Simplify approval workflows so everyone knows what’s approved, what’s pending, and what’s held up.
Payments
Initiate and track vendor payments through finance / ERP system integrations, with real time confirmations.
Budget overruns and campaign delays are among the biggest frustrations for CMOs and CFOs alike. XR ONE helps streamline planning and production workflows, keeping everyone aligned, campaigns moving forward, and costs under control.
All Your Rights in One Place
Manage talent, music, and other artistic rights data alongside your creative assets, all in one place for streamlined ad delivery.
Capture all rights data in one place and understand how and where your creative can be used globally.
Securely upload contracts and automatically sync any updates across all your campaign assets.
Receive automated tracking and expiration alerts to prevent costly rights violations.
Instantly Renew and Reuse Creative
XR helps brands maximize content use by assisting in extending, renewing, and repurposing creative across multiple markets and media, while maintaining full compliance.
Instantly check whether your assets are compliant by contract term, territory, and media type.
Renew and extend rights directly in the platform to speed launches and maximize asset reuse.
Access analytics that reveal which rights investments are driving the greatest audience impact.
Comply With Confidence
Marketers gain full control of their creative assets from start to finish across all media and platforms with XR.
XR grows with your needs, from managing simple usage rights to navigating complex union regulations, payments, and residual terms.
Access audit trails that log every action, track every rights update, and surface every expiration.
Gain a comprehensive view into what's happening across all your assets and campaigns.
Comply With Confidence
Marketers gain full control of their creative assets from start to finish across all media and platforms with XR.
XR grows with your needs, from managing simple usage rights to navigating complex union regulations, payments, and residual terms.
Access audit trails that log every action, track every rights update, and surface every expiration.
Gain a comprehensive view into what's happening across all your assets and campaigns.
Welcome to the XR State of Ad Ops Report, the first ever industry-wide study examining the state of ad creative, advertising production, and marketing operations.
Who We Roll With
