Frequently Asked Questions

You’ve got questions, we’ve got answers. Explore some of the most common questions about our products and solutions.

FAQ

XR Ads

Here are some of the most common questions we get about our XR Ads solutions.

Can I keep my DAM and still use XR?

Yes, XR Ad AMP plugs directly into your existing DAM. Your DAM continues to store files, while XR activates them across media platforms with automated QC and transcoding, built-in rights compliance, and end-to-end ad delivery with full audit trails.

How can XR save my marketing team money?

XR helps brands save millions each year by unifying advertising assets and operations in one platform, reducing complexity and the number of systems required to manage campaigns.

What's the difference between a DAM and XR Ad AMP?

DAMs are built to store everything. XR Ad AMP is purpose-built for ad assets and campaigns, with smart metadata, AI search, rights tracking, and cross-platform delivery baked in.

What if I already have a DAM?

XR Rights Management data can be easily integrated with your DAM provider to eliminate rights violations and fines through XR's policy-driven reuse and compliance tools.

What types of rights does XR track?

XR tracks Term (duration), Territory (regions), and Media Type (platforms), plus a wide range of detailed artistic rights including Union and non-Union Cast Members, Voice-over Artists, Music rights, Stock Footage, Photography and Illustrations, Fonts, and more.

Why is XR Rights Management better?

As the leading provider of advertising talent payments, XR captures in-depth rights information on the production set and attaches it to your ads as they move across platforms and territories. This eliminates manual work and automates much of the rights management process, including expiry notices and renewals.

Can we feed delivery data back into our DAM?

Yes. XR can push delivery data, status updates, and metadata directly into your DAM or cloud asset system. Through API or automated data feeds, XR updates your DAM with where each asset was delivered, when, and in what format. This creates a complete, accurate record of ad delivery within your existing workflow.

What types of platforms does XR Ad Delivery support?

XR delivers to thousands of broadcasters, digital platforms, streaming services, social channels, and localized destinations worldwide. From linear TV and CTV to YouTube, Meta, TikTok, and emerging channels, XR manages all specs, formats, and metadata requirements automatically.

Why is XR Ad Delivery better?

XR Delivery is the industry standard for moving creative flawlessly across every channel, territory, and specification. With unmatched global reach, automated QC, and direct platform connections, XR ensures your ads are delivered accurately and on time, and exactly as intended.

FAQ

XR Pay

Here are some of the most common questions we get about our XR Pay solutions.

Can XR Pay support business affairs?

Absolutely. XR Pay experts give business affairs teams everything they need in one place, from contracts to usage tracking, so the whole process stays organized and easy to manage.

Does XR Pay handle compliance?

Yes! All union rules, paperwork requirements, and state regulations are built into the workflow, so you don't have to worry about missing anything.

How fast is onboarding?

Most teams are up and running in just a few days. XR Pay experts walk you through the setup process, so nothing feels overwhelming.

Does the XR Pay platform support high-volume schedules?

Definitely. XR Pay for Commercial Crew is built for busy productions with lots of crew and tight timelines. It stays fast, organized, and reliable even when things get hectic.

Does XR Pay support multiple jurisdictions?

Yes! Whether your production moves between states or you are juggling different union rules, XR handles all of that in the background to make sure you stay compliant.

Is the XR Pay for Commercial Crew app required?

The app is encouraged but not required. Most crews prefer using the app because it is quick and easy, but you can always use the desktop version if that is what works for you.

Can XR Pay support union productions?

Yes, we can, and we do it all the time. XR Pay has deep union expertise and manages all the requirements behind the scenes, so your production stays compliant and on schedule.

Does XR Pay support production accountants?

Yes, we do. XR Pay gives production accountants the tools and visibility they need, making it easier to track costs and stay organized.

How does onboarding work?

It is simple. XR Pay sets everything up, guides you through each step, and helps you bring your crew into the system. Teams are fully configured and ready to go within a few days.

FAQ

XR Media

Here are some of the most common questions we get about our XR Media solutions.

When are Format Sheets available?

Format sheets are available on the XR Syndication – Altogether Now.™ website when programs are submitted to the stations. They can also be found in the XR Syndication Module.

Where can I find information about the shows XR Syndication distributes?

Program information for most of XR Syndication's distributed shows are currently available on the XR Syndication – Altogether Now.™ platform. In addition to format sheets, broadcast schedules, and other relevant materials, you will also find Calm Act Compliance and FCC Closed Caption Compliance documents.

Why XR Syndication?

Your syndicated programs are among your most valuable investments and they deserve nothing less than the best partner. We make syndication simpler and more reliable. Content arrives play-out ready; workflows are streamlined end-to-end, and delivery is fast, flexible, and transparent. We remove complexity so partners can focus on growing their content's value.

Who We Roll With

Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.