Premier Creative & Production Services
The world doesn’t slow down, and neither should your content. XR’s in-house production experts deliver end-to-end support, from ads and trailers to social and broadcast, ensuring your content is polished, consistent, and ready to launch.
Your Trusted Production Partner
With 40+ years of experience across Broadcast, Cinema, and Digital, we support everything from large-scale campaigns to highly specialized creative needs.
Built for speed and flexibility, ideal for high-volume campaigns, tagging, and fast-turnaround requests.
Scalable production support that adapts to your workflow.
Union-compliant talent management through ACTRA and UDA.
Serious Production Power
Our turnkey production services manage every stage of production from concept through final delivery, creating a seamless, efficient workflow from start to finish.
End-to-end support for imported commercials, including localization, multi-language adaptation, graphics, audio, and talent payments.
Advanced tagging capabilities, from complex animations and legal disclaimers to large-scale, multi-version campaign rollouts.
Entertainment production expertise, including producing, editing and delivering press junkets, red carpet coverage, and celebrity interviews.
From Social to Cinematic
We combine full-service audio and video production capabilities and technical precision to elevate your content across every format and screen imaginable.
High-impact motion graphics and broadcast-ready visuals.
Full-service audio production, including voice casting, recording, direction, and 5.1 surround mixing, plus access to extensive music and SFX libraries.
Digital Cinema Package (DCP) creation, optimizing content for theatrical release, including 4K cinema standards.
The World's Biggest Brands Trust XR
“Before XR, Rights Management was a manual, fragmented process, spread across teams and markets. It created unnecessary risk, slowed us down, and limited our ability to reuse content globally. With XR, we’ve gained full visibility and control helping Haleon reduce risk, improve efficiency, and unlock significant value from our existing creative assets.”
- Purbasha Mishra
Global Business Process Lead
“I’ve worked with several entertainment payroll providers for a wide range of productions, and XR stands out as one of the best. Their paymasters are responsive, proactive, and consistently go above and beyond, backed by truly exceptional client service.”
- Martha Chaput
SVP, Production & Operations
Currys wove accessibility into the story of its "Sigh of Relief" campaign from concept through execution, strengthening both creativity and performance to help make it the brand's second-highest performing ad.
“As soon as we started thinking about accessibility earlier in the process, it improved the whole creative experience.”
Aisling Lancaster
Head of Brand & Advertising
“XR is hands down the best payroll and entertainment accounting team I’ve ever worked with. They are an "Extreme Team” that truly lives up to their name.”
- Suzanne Duenez
Production Accounting
Major Global Retailer
A major retailer brought its ad production in-house but quickly hit the wall on talent payments and legal compliance. XR stepped in with its end-to-end ad ops platform for paying talent, managing rights, and supporting production, taking the risk and complexity off the table so the brand could scale without disruption.
Global Financial Services Brand
A massive financial services brand was struggling to manage all its ad creative across global teams, with too many vendors and disconnected systems. XR brought ad assets, rights, and production into one place, making it much easier to scale its campaigns worldwide, reuse existing assets, and better manage creative costs.
Global Beverage Brand
A global beverage brand lacked a central place to manage its creative assets and rights across markets, which slowed campaign launches and added risk. XR brought everything together in a single ad ops platform, speeding up approvals and launches, reducing compliance headaches, and keeping the brand in control worldwide.
Tech Powerhouse
When a Silicon Valley tech leader needed to replace an aging ad asset system fast, XR stepped in with its ad ops platform that unified assets and workflows, helping the brand’s marketers move faster, run campaigns with confidence, and save hundreds of thousands of dollars each year.
Electronics Retailer
This famous retailer’s in-house studio was running high volumes of campaigns, but ad operations were split across vendors and systems, slowing things down and adding risk. XR brought everything into one ad ops platform, streamlining workflows, ensuring SAG-compliant talent payments, and cutting launch times by 50% and costs by 25%.
Global Brewing Company
Managing 70+ beverage brands across global markets, this brewer struggled with fragmented systems and complex production workflows. XR became its single source of truth, unifying all ad assets, rights, payroll, and ad delivery, saving the brand more than $8 million while helping teams launch campaigns faster even through COVID and industry strikes.
Frequently Asked Questions
Here are some of the most common questions we get about XR Production Services.
Absolutely - we frequently rework and optimize existing advertising and media assets, handling re-cuts, versioning, and updates, to help you get more value from your content.
We deliver content across all major platforms, including broadcast, cinema, social media, and digital signage. We ensure that your creative is seen by your targeted audience.
We partner with Studios, Agencies, PR firms, Brands,and production teams of all sizes.
Who We Roll With
