What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
Insights & News
News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
Who We Are
About Us
Learn about our history, leadership, and our company vibe
Careers
Check out our latest job listings
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Newsroom
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15
Jan 2025
2025-01-15
Ad Tech CES 2025
AdMonsters
Read
15
Jan 2025
2025-01-15
2025 Trends Defining the Next Era of Impact
Media Village
Read
14
Jan 2025
2025-01-14
CES 2025
The Outcome
Read
13
Jan 2025
2025-01-13
Innovation and Urgency: CES 2025 in the Shadow of the California Wildfires
The Ad Council
Read
09
Jan 2025
2025-01-09
CES: Utilizing Real-Time AI to Measure Representation in Ads
ET Centric
Read
07
Jan 2025
2025-01-07
CES 2025: Where Tech Meets Media, Marketing, and Entertainment
Cynopsis
Read
07
Jan 2025
2025-01-07
AI and marketing—why human creativity still leads in a tech-driven world
AdAge
Read
18
Dec 2024
2024-12-18
Why Cutting Advertising Has Deep, Long-Lasting Costs To Brands
Forbes
Read
17
Dec 2024
2024-12-17
Representation Matters: Driving Business Impact With Inclusive Holiday Advertising
Total Retail
Read
09
Dec 2024
2024-12-09
Inclusivity Of Advertising Varies By Industry Group
MediaPost
Read
06
Dec 2024
2024-12-06
Study Finds Big Gaps In Advertising Inclusivity
MediaPost
Read
05
Dec 2024
2024-12-05
There are gaps in inclusivity and opportunities to improve representation to maximize ad impact and drive business growth
Cynopsis
Read
Previous
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20
Jan 2026
2026-01-20
XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors
XR PRESS RELEASE
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12
Jan 2026
2026-01-12
XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators
XR PRESS RELEASE
Read
10
Sep 2025
2025-09-10
XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation
XR PRESS RELEASE
Read
Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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