What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
Insights & News
News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
Who We Are
About Us
Learn about our history, leadership, and our company vibe
Careers
Check out our latest job listings
Support
login
Get a Demo
Newsroom
Button Text
05
Dec 2024
2024-12-05
Analysis of over a million ads reveals state of inclusive advertising
Campaign Asia
Read
04
Dec 2024
2024-12-04
AI-powered analysis finds progress and gaps in ad inclusivity
eMarketer
Read
21
Nov 2024
2024-11-21
5 Key Takeaways from the IAB Tech Lab International Summit 2024
IAB
Read
05
Nov 2024
2024-11-05
How AI Shaped the 2024 Election: From Ad Strategy to Voter Sentiment Analysis
Digiday
Read
05
Nov 2024
2024-11-05
After Harris Entered, Democrats Outspent Republicans on Presidential Ads by $460 Million
Adweek
Read
29
Oct 2024
2024-10-29
4 Charts Reveal What's Happening With US Presidential Ads in Swing States
Adweek
Read
09
Oct 2024
2024-10-09
Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences
Digiday
Read
08
Oct 2024
2024-10-08
CIMM Launches Initiative to Assess Potential for an Open, Universal Watermarking Standard
TV Technology
Read
07
Oct 2024
2024-10-07
New Score Uses AI to Rate Brands’ Inclusivity in Advertising
The Wall Street Journal
Read
07
Oct 2024
2024-10-07
Artificial intelligence to analyze inclusivity of ads for new index
WARC
Read
04
Oct 2024
2024-10-04
Ads Remain Focused on Persuasion Despite Need for GOTV
Campaigns & Elections
Read
20
Sep 2024
2024-09-20
NBCU Wants To Standardize The Pain Of Creative Ad Delivery
AdExchanger
Read
Previous
Next
20
Jan 2026
2026-01-20
XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors
XR PRESS RELEASE
Read
12
Jan 2026
2026-01-12
XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators
XR PRESS RELEASE
Read
10
Sep 2025
2025-09-10
XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation
XR PRESS RELEASE
Read
Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
Contact Us