What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
Insights & News
News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
Who We Are
About Us
Learn about our history, leadership, and our company vibe
Careers
Check out our latest job listings
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Newsroom
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16
Sep 2024
2024-09-16
Creative IDs Are Coming – Here’s What To Expect
AdExchanger
Read
21
Aug 2024
2024-08-21
The State of U.S. Presidential Campaign TV Ads in 4 Charts
AdWeek
Read
16
Aug 2024
2024-08-16
GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty
Digiday
Read
09
Aug 2024
2024-08-09
Report: People Of Color Well-Represented In Olympic Ads
Media Post
Read
23
Jul 2024
2024-07-23
Industry Leaders Respond to Google’s Cookie Deprecation Pause and New Opt-Out Mechanism
Ad Monsters
Read
12
Jul 2024
2024-07-12
In A First, Half The Athletes In The Paris Olympics Will Be Female
Forbes
Read
25
Jun 2024
2024-06-25
Advertising gold: 7 campaigns that got it right
Campaign
Read
24
Jun 2024
2024-06-24
Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies
Digiday
Read
24
Jun 2024
2024-06-24
Cannes Lions 2024 Takeaways and Insights from Ad Executives
Ad Age
Read
13
Jun 2024
2024-06-13
XR and AD-ID team up for better cross-platform ad experiences
MarTech
Read
12
Jun 2024
2024-06-12
XR and AD-ID Enable Ad Creative ID Framework to Achieve Cross-Platform Advertising Nirvana for the Entire TV ecosystem
MarTech360
Read
12
Jun 2024
2024-06-12
Cannes 2024 Costs—Pitch Deck Reveals How Much Brands Pay to Advertise At Festival
Ad Age
Read
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20
Jan 2026
2026-01-20
XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors
XR PRESS RELEASE
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12
Jan 2026
2026-01-12
XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators
XR PRESS RELEASE
Read
10
Sep 2025
2025-09-10
XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation
XR PRESS RELEASE
Read
Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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