5 Key Takeaways from IAB Tech Lab Summit

How does Canada fare when it comes to accessible TV advertising?

XR Accessibility Report Shows Only 17% of Global Advertisements Utilize Any Kind of Accessibility Features

Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling

XR Extreme Reach CEO Appointed to Ad Council Board of Directors

Clock is ticking on the heavy bet made by ESPN, Fox and WBD

How AI Is Transforming Their Sectors in Order to Super Serve a Broader Customer Range

How OpenAI’s Sora Video Tool Could Change Hollywood

What this year’s Super Bowl ads said about diversity, influencers and commerce

Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming

What Are You Most Excited About For 2024, Part 2

Industry majors develop TV ad tech standards

XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors

XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators

XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation