Insights

Featured posts

Accessibility: The Ad Effectiveness Blind Spot

XR teamed up with Channel 4, Currys, and ISBA to explore what this shift means for advertising effectiveness, creative storytelling, and accessibility.

Closing the Loop: The Art (and Science) of Measurement with XR and Nielsen

XR’s integration with Nielsen ONE enables brands to understand not just how their ads are delivered, but how they perform.

XR Product Updates: March 2026

XR Product Release Notes spotlight new features and platform enhancements.

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Advertising Operations Has a DAM Problem

Digital Asset Management (DAM) systems were meant to simplify marketing operations.

Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

Captions Can Convert Audiences

Let's explore why accessibility is a creative and commercial advantage.

Bringing Creative In-House? Read This First.

Bringing creative in-house is both a creative and operational commitment.

Captions Speak Louder Than Words

There’s one feature that makes ads instantly more effective, yet most brands still ignore it: Closed Captions.

5 Must-Haves for Talent Payments in Uncertain Times

The right payment platform helps you stay compliant, reduce exposure, and keep productions on track.

Nobody Talks About Usage Rights...Except Haleon (And You’ll Be Glad They Did)

At MAD//Fest London, XR’s James Levy and Haleon’s Purbasha Mishra, took to the Creativity stage.

Closing the Loop: Creative Control at Cannes Lions 2025

Cannes Lions 2025 Recap: Why Creative Control Isn’t Just a Buzzword—It’s a Business Imperative.

Global Rights: The Strategic Center of Creative Control

We share how leading brands are turning Global Rights Management into a strategic advantage.

Win at Cannes: Close the Gap Between Creative and ROI

See how XR can help you win at Cannes by closing the gap between creative and ROI.

From Insight to Impact: Turn Creative Into a Growth Engine at Cannes

As Cannes approaches, one thing is clear: the next wave of creative excellence goes beyond the idea--its powered by intelligence.

Smarter Creative Is on the Horizon

XR is redefining the creative ecosystem—giving brands total control over global campaigns, content and investments. Meet XR in Cannes 2025.

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Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.