INSIGHTS
New

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

LEARN MORERead now
•
A dynamic, high-speed digital background with video thumbnailsA dynamic, high-speed digital background with video thumbnails
INSIGHTS
New

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

LEARN MORERead now
•
Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XRThree smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
INSIGHTS
New

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

LEARN MORERead now
•
Close-up of a professional video camera on a film set with blurred background.Close-up of a professional video camera on a film set with blurred background.
InsightsReportsVideosCase StudiesNews

Insights

Marketers Attract Gen Alpha

Marketers Attract Gen Alpha

3/15/2023

Marketers Connect with Gen Z in Creative Ways

Marketers Connect with Gen Z in Creative Ways

3/10/2023

What Gen Z Wants from Ads

What Gen Z Wants from Ads

8/22/2023

Getting Global Rights Management Right

Getting Global Rights Management Right

4/18/2023

Busting the Myths of Video Ad Serving Complexity

Busting the Myths of Video Ad Serving Complexity

10/17/2022

A New Study on Diversity in Ad Creative Yields Surprising Results

A New Study on Diversity in Ad Creative Yields Surprising Results

3/24/2023

Reports

Circles
Circles

5 idées reçues sur la publicité accessible

5 idées reçues sur la publicité accessible

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.
5/13/2025

Creative Operations is Costing More Than You Think

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times 
4/21/2025
Lines
Lines

Australia & New Zealand Accessibility Snapshot Report

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report
4/7/2025
Screenshot of a report showing image stats
Screenshot of a report showing image stats

Super Bowl Ads Decoded

Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025
2/10/2025
Sports on TV
Sports on TV

5 Misconceptions About Accessible Advertising

5 Misconceptions About Accessible Advertising

Unveiling the myths that hold brands back from unlocking the power of inclusivity.
2/3/2025
Spiral
Spiral

Accessibility in Advertising: UK Snapshot Report

Accessibility in Advertising: UK Snapshot Report

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.
2/3/2025

Videos

XR Global Rights Management
XR Global Rights Management

XR Global Rights Management Overview

XR Global Rights Management Overview

5/9/2025
XR Platform
XR Platform

XR Platform Overview

XR Platform Overview

5/9/2025
Diagram
Diagram

XR Overview

XR Overview

5/9/2025
Abstract network of interconnected glowing dots and lines on a dark background.
Abstract network of interconnected glowing dots and lines on a dark background.

Elevating Creative Effectiveness with ACIF

Elevating Creative Effectiveness with ACIF

7/22/2024

Opportunities & Trends for 2025: Rebalancing Creative and Reach

Opportunities & Trends for 2025: Rebalancing Creative and Reach

1/15/2025
Leaf
Leaf

XR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow

XR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow

3/20/2025

Case Studies

A dynamic, high-speed digital background with video thumbnails
A dynamic, high-speed digital background with video thumbnails
Embracing the Impact Era: 2025 Ad Trends to Watch
Embracing the Impact Era: 2025 Ad Trends to Watch
1/27/2025
Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
Greater Inclusivity. Better Results.
Greater Inclusivity. Better Results.
10/7/2024
Close-up of a professional video camera on a film set with blurred background.
Close-up of a professional video camera on a film set with blurred background.
Five Ways to Make Entertainment Payroll More Efficient
Five Ways to Make Entertainment Payroll More Efficient
8/27/2024
Close-up of a professional video camera on a film set with blurred background.
Close-up of a professional video camera on a film set with blurred background.
Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content
Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content
8/14/2024
VIEW ALL