Marketing Payroll
Compliant and Accurate Commercial Payroll for Agencies and Brands
Behind every campaign is a web of contracts, rights and payments. XR Pay simplifies and centralizes your marketing payroll for brand productions—so your team can focus on creativity, not operational complexity.
Integrated into the creative workflow, XR Pay powers the financial engine behind the scenes, offering a seamless, automated payroll solution for talent, crew and vendors payments. With full visibility and control, you can manage productions with speed, confidence and compliance.
Scalable, Precise Marketing Payroll
Managing over $1.5B payment annually, XR Pay eliminates manual bottlenecks with a consistent, accurate and centralized marketing payroll system tailored for brands and agencies.
Full automation of talent, crew and vendor payments
Streamlined onboarding and contract generation
Pre-production estimator for session fees and talent residuals
Simplified session and completion reporting
Ensure Compliance at Every Step
XR Pay is built for regulatory complexity—supporting union standards, rights management and local labor laws for talent, crew and vendor payments. Our production payment tools and in-house experts help mitigate risk and keep your projects protected.
Integrated rights and contract tracking
Compliance-focused talent and usage management
Centralized documentation and audit trails
Automated alerts and union alignment tools
Gain Control and Production Payroll Insight
With XR Pay, you don’t just pay—you optimize your creative operations for every production. From automated workflows to budget control and performance insights, XR Pay delivers end-to-end financial clarity.
Digital approvals and templated reporting
Real-time visibility into production spend
Expert support for SAG-AFTRA, AFTA and global unions
Guidance on tax incentives, labor laws and best practices
Key Capabilities
Rights & Compliance Management
Connect creative to compliance—protecting brand integrity, managing rights, and reducing risk with full visibility, all powered by intelligence. Learn more
Explore Production Intelligence
Measure what matters—amplify brand impact with AI-driven insights into effectiveness, inclusion, and sustainability to drive deeper resonance. Learn more
