CREATIVE  Production

Marketing Payroll

Compliant and Accurate Commercial Payroll for Agencies and Brands

Behind every campaign is a web of contracts, rights and payments. XR Pay simplifies and centralizes your marketing payroll for brand productions—so your team can focus on creativity, not operational complexity.

Integrated into the creative workflow, XR Pay powers the financial engine behind the scenes, offering a seamless, automated payroll solution for talent, crew and vendors payments. With full visibility and control, you can manage productions with speed, confidence and compliance.

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Scalable, Precise   
Marketing Payroll

Managing over $1.5B payment annually, XR Pay eliminates manual bottlenecks with a consistent, accurate and centralized marketing payroll system tailored for brands and agencies.

Full automation of talent, crew and vendor payments

Streamlined onboarding and contract generation

Pre-production estimator for session fees and talent residuals

Simplified session and completion reporting

Ensure Compliance at Every Step

XR Pay is built for regulatory complexity—supporting union standards, rights management and local labor laws for talent, crew and vendor payments. Our production payment tools and in-house experts help mitigate risk and keep your projects protected.

Integrated rights and contract tracking

Compliance-focused talent and usage management

Centralized documentation and audit trails

Automated alerts and union alignment tools

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Gain Control
and Production Payroll Insight

With XR Pay, you don’t just pay—you optimize your creative operations for every production. From automated workflows to budget control and performance insights, XR Pay delivers end-to-end financial clarity.

Digital approvals and templated reporting

Real-time visibility into production spend

Expert support for SAG-AFTRA, AFTA and global unions

Guidance on tax incentives, labor laws and best practices