Everything Ad Ops Needs in One Connected Platform
XR ONE isn't just a platform update. It's the beginning of an entirely new XR, built for the way modern advertising and operations teams work and designed to help marketers get more value from every creative investment they make.
XR Costs
Complete visibility into the production lifecycle, connecting how ads are made, what they cost, and the value they deliver.
XR Assets
Secure advertising storage makes it easy to manage, find, version, and activate every asset across media platforms.
XR Rights
Manage talent, music, and artistic rights alongside creative assets, so you can stay compliant everywhere your ads run.
XR Delivery
Deliver ads to more than 50,000 media destinations across 140 global markets, with speed and built-in compliance.
Helping marketers manage how they plan, produce ads, track every production cost, and understand where their advertising investments are being activated across media.
The World's Biggest Brands Trust XR
“Before XR, Rights Management was a manual, fragmented process, spread across teams and markets. It created unnecessary risk, slowed us down, and limited our ability to reuse content globally. With XR, we’ve gained full visibility and control helping Haleon reduce risk, improve efficiency, and unlock significant value from our existing creative assets.”
- Purbasha Mishra
Global Business Process Lead
“I’ve worked with several entertainment payroll providers for a wide range of productions, and XR stands out as one of the best. Their paymasters are responsive, proactive, and consistently go above and beyond, backed by truly exceptional client service.”
- Martha Chaput
SVP, Production & Operations
Currys wove accessibility into the story of its "Sigh of Relief" campaign from concept through execution, strengthening both creativity and performance to help make it the brand's second-highest performing ad.
“As soon as we started thinking about accessibility earlier in the process, it improved the whole creative experience.”
Aisling Lancaster
Head of Brand & Advertising
“XR is hands down the best payroll and entertainment accounting team I’ve ever worked with. They are an "Extreme Team” that truly lives up to their name.”
- Suzanne Duenez
Production Accounting
Major Global Retailer
A major retailer brought its ad production in-house but quickly hit the wall on talent payments and legal compliance. XR stepped in with its end-to-end ad ops platform for paying talent, managing rights, and supporting production, taking the risk and complexity off the table so the brand could scale without disruption.
Global Financial Services Brand
A massive financial services brand was struggling to manage all its ad creative across global teams, with too many vendors and disconnected systems. XR brought ad assets, rights, and production into one place, making it much easier to scale its campaigns worldwide, reuse existing assets, and better manage creative costs.
Global Beverage Brand
A global beverage brand lacked a central place to manage its creative assets and rights across markets, which slowed campaign launches and added risk. XR brought everything together in a single ad ops platform, speeding up approvals and launches, reducing compliance headaches, and keeping the brand in control worldwide.
Tech Powerhouse
When a Silicon Valley tech leader needed to replace an aging ad asset system fast, XR stepped in with its ad ops platform that unified assets and workflows, helping the brand’s marketers move faster, run campaigns with confidence, and save hundreds of thousands of dollars each year.
Electronics Retailer
This famous retailer’s in-house studio was running high volumes of campaigns, but ad operations were split across vendors and systems, slowing things down and adding risk. XR brought everything into one ad ops platform, streamlining workflows, ensuring SAG-compliant talent payments, and cutting launch times by 50% and costs by 25%.
Global Brewing Company
Managing 70+ beverage brands across global markets, this brewer struggled with fragmented systems and complex production workflows. XR became its single source of truth, unifying all ad assets, rights, payroll, and ad delivery, saving the brand more than $8 million while helping teams launch campaigns faster even through COVID and industry strikes.
Who We Roll With
