CREATIVE Intelligence

Brand Compliance

Improve Brand Safety & Ensure Compliance

XR empowers teams with built-in brand governance to reduce financial and reputational risk. With AI-powered analysis across the entire creative lifecycle, real-time monitoring and alerts help you stay ahead of issues—ensuring every asset is compliant, rights-cleared and campaign-ready, no matter where it runs.

Protect Your Brand:
Stay Compliant, Consistent and in Control

Rights Compliance

Stay ahead of rights expiry and avoid compliance risk. XR tracks usage rights across term, territory, and media—giving brands the global visibility and control they need to prevent costly violations and make smarter reuse decisions.

Get automatic expiry alerts to avoid running content beyond agreed terms and conditions

Enable faster content reuse by instantly knowing what’s cleared, where and how

Renew rights directly in-platform without the time and cost of re-licensing elsewhere

Brand Safety

Protect brand integrity with real-time creative Intelligence. XR gives you the insights to keep every asset aligned with brand standards—detecting when adaptations or variations fall outside of guidelines. Built-in monitoring helps teams uphold consistency across markets and platforms, while maintaining global compliance.

Monitor brand guideline adherence across all creative versions

Ensure consistency across teams, markets, and platforms

Meet global regulatory standards with compliance expertise embedded into the workflow

Rights Compliance

Stay ahead of rights expiry and avoid compliance risk. XR tracks usage rights across term, territory, and media—giving brands the global visibility and control they need to prevent costly violations and make smarter reuse decisions.

Get automatic expiry alerts to avoid running content beyond agreed terms and conditions

Enable faster content reuse by instantly knowing what’s cleared, where and how

Renew rights directly in-platform without the time and cost of re-licensing elsewhere

Brand Safety

Protect brand integrity with real-time creative Intelligence. XR gives you the insights to keep every asset aligned with brand standards—detecting when adaptations or variations fall outside of guidelines. Built-in monitoring helps teams uphold consistency across markets and platforms, while maintaining global compliance.

Monitor brand guideline adherence across all creative versions

Ensure consistency across teams, markets, and platforms

Meet global regulatory standards with compliance expertise embedded into the workflow

Success Spotlight | CPG

Asset Utilization & Production ROI

Tasked with improving content efficiency across five markets, the brand needed a clear view of what content was being used—and what was going to waste.