Brand Compliance
Improve Brand Safety & Ensure Compliance
XR empowers teams with built-in brand governance to reduce financial and reputational risk. With AI-powered analysis across the entire creative lifecycle, real-time monitoring and alerts help you stay ahead of issues—ensuring every asset is compliant, rights-cleared and campaign-ready, no matter where it runs.
Protect Your Brand:
Stay Compliant, Consistent and in Control
Rights Compliance
Stay ahead of rights expiry and avoid compliance risk. XR tracks usage rights across term, territory, and media—giving brands the global visibility and control they need to prevent costly violations and make smarter reuse decisions.
Get automatic expiry alerts to avoid running content beyond agreed terms and conditions
Enable faster content reuse by instantly knowing what’s cleared, where and how
Renew rights directly in-platform without the time and cost of re-licensing elsewhere
Brand Safety
Protect brand integrity with real-time creative Intelligence. XR gives you the insights to keep every asset aligned with brand standards—detecting when adaptations or variations fall outside of guidelines. Built-in monitoring helps teams uphold consistency across markets and platforms, while maintaining global compliance.
Monitor brand guideline adherence across all creative versions
Ensure consistency across teams, markets, and platforms
Meet global regulatory standards with compliance expertise embedded into the workflow
Rights Compliance
Stay ahead of rights expiry and avoid compliance risk. XR tracks usage rights across term, territory, and media—giving brands the global visibility and control they need to prevent costly violations and make smarter reuse decisions.
Get automatic expiry alerts to avoid running content beyond agreed terms and conditions
Enable faster content reuse by instantly knowing what’s cleared, where and how
Renew rights directly in-platform without the time and cost of re-licensing elsewhere
Brand Safety
Protect brand integrity with real-time creative Intelligence. XR gives you the insights to keep every asset aligned with brand standards—detecting when adaptations or variations fall outside of guidelines. Built-in monitoring helps teams uphold consistency across markets and platforms, while maintaining global compliance.
Monitor brand guideline adherence across all creative versions
Ensure consistency across teams, markets, and platforms
Meet global regulatory standards with compliance expertise embedded into the workflow
Key Capabilities
Brand Impact
Turn creative into a growth engine—amplify brand impact and maximize ROI with AI-powered insights into effectiveness, inclusion, and sustainability that drive deeper audience resonance. Learn more
Rights & Compliance Management
Connect creative to compliance—protecting brand integrity, managing rights, and reducing risk with full visibility, all powered by intelligence. Learn more
Asset Utilization & Production ROI
Tasked with improving content efficiency across five markets, the brand needed a clear view of what content was being used—and what was going to waste.
