Star power isn’t a shortcut anymore: What the Super Bowl gets right and wrong about celebrity ads

‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe

How Much Super Bowl Commercials Cost & The Economics Behind Them

Why Brands Hire Hollywood Directors for Super Bowl Ads

Why Super Bowl ads are building all-star lineups

Super Bowl Ad Trends: Could Tech And Pharma Surge Mean Fewer Laughs?

What gives a Super Bowl ad shelf life in 2026

AI, super drugs and smart glasses: Super Bowl ads go back to the future

XR Announces Appointment of Ad Technology Veteran Karen Beatty to Board of Directors

The Ad Council Elects New Members to Its Board of Directors

LTN & XR Extreme Reach Partner To Power Live Syndication Across Broadcast Stations

Netflix ads come to Amazon DSP as streaming race evolves

XR Acquires Telly Traffic to Bolster UK Advertising Operations Support for Advertisers and Agencies

XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors

XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators

Nielsen and XR Announce Platform Integration to Make it Easier for Brands and Agencies to Deliver Ads Powered by Nielsen Measurement

XR Solves the Nightmare of How Advertising Production Crews Get Hired & Paid with Launch of XR Pay App

XR Receives Continued MRC Accreditation for Video Ad Measurement

XR Extreme Reach Partners with Ad Standards to Support Direct Ad Pre-Clearances for Its Advertiser Clients in Canada

The Ad Council Elects New Members to Its Board of Directors

LTN and XR Extreme Reach partner to power live syndication across broadcast stations

XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation

Advertising's Trillion-Dollar Accessibility Gap: Only 1 in 10 TV Ads Use Accessibility Features, New XR Report Finds

XR Appoints John Batter as Chief Executive Officer

Super Bowl Ads Shift from Stars to Stories and Humor Wins Big

XR Extreme Reach and Roku Partner to Drive TV Streaming Ads Performance

XR Extreme Reach Recognized by Oklahoma Film Commission as a Qualified State Vendor – Helping Entertainment Companies Capture Valuable Production Incentives

XR Extreme Reach Launches Diversity Analysis Report On Super Bowl XVIII Ads

Extreme Reach Receives Investment from Ares Management

Super Bowl Ads Skew More Black, Asian, and Female Than Ads Overall: Study

VlogBox Teams Up with Extreme Reach to Directly Work with New Advertisers

TheViewPoint is Now Certified by Extreme Reach Video Ad Server

Screenforce Finland Selects Adstream to Operate and Advance Spotgate Delivery System