INSIGHTS
New

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

LEARN MORERead now
•
A dynamic, high-speed digital background with video thumbnailsA dynamic, high-speed digital background with video thumbnails
INSIGHTS
New

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

LEARN MORERead now
•
Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XRThree smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
INSIGHTS
New

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

LEARN MORERead now
•
Close-up of a professional video camera on a film set with blurred background.Close-up of a professional video camera on a film set with blurred background.
InsightsReportsVideosCase StudiesNews

Insights

A person wearing red boxing gloves strikes a pose, captured with a motion blur effect against a dark background.
A person wearing red boxing gloves strikes a pose, captured with a motion blur effect against a dark background.

The Power of Digital Media

The Power of Digital Media

10/11/2023
A person poses gracefully in a blue and green light against a vibrant red background, creating a dramatic and artistic effect.
A person poses gracefully in a blue and green light against a vibrant red background, creating a dramatic and artistic effect.

A Look at Back-to-School Marketing

A Look at Back-to-School Marketing

9/6/2023
A person with vibrant, colorful light trails creating a blurred and dynamic effect against a dark background.
A person with vibrant, colorful light trails creating a blurred and dynamic effect against a dark background.

Streaming Wars: Players to Watch and Upcoming Developments

Streaming Wars: Players to Watch and Upcoming Developments

1/19/2022
Three people running along the beach at sunset, silhouetted against the sun and ocean.
Three people running along the beach at sunset, silhouetted against the sun and ocean.

Political Ad Spending Heats Up

Political Ad Spending Heats Up

10/4/2023
A person in green pants walks past a flower shop, with colorful bouquets and plants in the background.
A person in green pants walks past a flower shop, with colorful bouquets and plants in the background.

The Power of Influencer Marketing

The Power of Influencer Marketing

5/22/2023
A person with curly hair poses with arms raised, illuminated in green light against a neutral background.
A person with curly hair poses with arms raised, illuminated in green light against a neutral background.

Brands Celebrate Saint Patrick’s Day

Brands Celebrate Saint Patrick’s Day

3/14/2023

Reports

Videos

XR Global Rights Management
XR Global Rights Management

XR Global Rights Management Overview

XR Global Rights Management Overview

5/9/2025
XR Platform
XR Platform

XR Platform Overview

XR Platform Overview

5/9/2025
Diagram
Diagram

XR Overview

XR Overview

5/9/2025
Abstract network of interconnected glowing dots and lines on a dark background.
Abstract network of interconnected glowing dots and lines on a dark background.

Elevating Creative Effectiveness with ACIF

Elevating Creative Effectiveness with ACIF

7/22/2024

Opportunities & Trends for 2025: Rebalancing Creative and Reach

Opportunities & Trends for 2025: Rebalancing Creative and Reach

1/15/2025
Leaf
Leaf

XR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow

XR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow

3/20/2025

Case Studies

A dynamic, high-speed digital background with video thumbnails
A dynamic, high-speed digital background with video thumbnails
Embracing the Impact Era: 2025 Ad Trends to Watch
Embracing the Impact Era: 2025 Ad Trends to Watch
1/27/2025
Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
Greater Inclusivity. Better Results.
Greater Inclusivity. Better Results.
10/7/2024
Close-up of a professional video camera on a film set with blurred background.
Close-up of a professional video camera on a film set with blurred background.
Five Ways to Make Entertainment Payroll More Efficient
Five Ways to Make Entertainment Payroll More Efficient
8/27/2024
Close-up of a professional video camera on a film set with blurred background.
Close-up of a professional video camera on a film set with blurred background.
Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content
Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content
8/14/2024
VIEW ALL