Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

Captions are no longer optional. They are essential to making sure your message is seen, understood, and remembered, regardless of where or how it is consumed.

XR supports in-house creative teams with a platform and people expertise to scale productions without headaches.

There’s one feature that makes ads instantly more effective, yet most brands still ignore it: Closed Captions.

With union rules, usage rights, and fast-moving timelines, the right payment platform helps you stay compliant, reduce exposure, and keep productions on track.

XR’s James Levy and Haleon’s Purbasha Misha shared how they’ve tackled the complex challenge of managing content rights across global teams.

How Accessible Advertising Can Maximize Creative Investments and Drive Growth

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.

Optimize Your Creative Investments in Challenging Economic Times 

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025

Unveiling the myths that hold brands back from unlocking the power of inclusivity.

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.

With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.

Streamlining creative operations across 100+ beverage brands

How a Financial Brand Unified Creative Ops to Save $750K+ Annually

How a global retailer transformed talent payments and rights management with XR

A media agency's journey to seamless TV & digital video activation