INSIGHTS
New

5 Must-Haves for Talent Payments in Uncertain Times

With union rules, usage rights, and fast-moving timelines, the right payment platform helps you stay compliant, reduce exposure, and keep productions on track.

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INSIGHTS
New

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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INSIGHTS
New

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

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InsightsReportsVideosCase StudiesNews

Insights

Dry January Makes a Splash

Dry January Makes a Splash

1/26/2022

Back to School Marketing

Back to School Marketing

8/4/2022

Political Ad Spending Projected to Soar

Political Ad Spending Projected to Soar

9/20/2022

Ad Campaigns Around the World Count Down to Christmas

Ad Campaigns Around the World Count Down to Christmas

12/21/2022

Marketing Alcohol Brands at a Festive Time of Year

Marketing Alcohol Brands at a Festive Time of Year

12/30/2022

A Look at Brand Marketing This Thanksgiving

A Look at Brand Marketing This Thanksgiving

11/22/2022

Reports

Spiral
Spiral

Accessibility in Advertising: UK Snapshot Report

Accessibility in Advertising: UK Snapshot Report

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.
2/3/2025
Report on screens
Report on screens

How Inclusive is Advertising Today?

How Inclusive is Advertising Today?

Discover the state of inclusivity with the 2024 Global Advertising Representation Report
12/4/2024

2024 Global Advertising Accessibility Index & Trends Report

2024 Global Advertising Accessibility Index & Trends Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads.
5/16/2024

Videos

Case Studies

Asset Utilization & Production ROI

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
Brewery pour
Brewery pour

Creative Control Creates Huge Savings

Creative Control Creates Huge Savings

Global brewing brand saves millions in creative operations efficiencies
Drinks poured at a table
Drinks poured at a table

Efficiency Unlocked

Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
Online banking
Online banking

One Source of Truth, Total Control

One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually
Shopping basket
Shopping basket

Powering Production at Scale—Without the Payroll Headaches

Powering Production at Scale—Without the Payroll Headaches

How a global retailer transformed talent payments and rights management with XR
Team looking at papers
Team looking at papers

Unifying Creative Delivery to Unlock Scale and Speed

Unifying Creative Delivery to Unlock Scale and Speed

A media agency's journey to seamless TV & digital video activation