XR Extreme Reach CEO Appointed to Ad Council Board of Directors

Louisa Wong joins other top executives to help spearhead efforts using the power of communications to address critical social and health issues

NEW YORK, NY MAY 1, 2024 – XR Extreme Reach, XR Extreme Reach (XR), a global technology company that powers the creative economy, announces its Chief Executive Officer, Louisa Wong, has been elected as a board member to the Ad Council. 

Joining the ranks of 23 newly elected senior executive board members, Wong will help ensure that the Ad Council’s campaigns remain effective and impactful as the organization remains steadfast in addressing the country’s most critical and pressing social and health issues in America. The nonprofit’s mission is to convene the best storytellers to educate, unite and uplift by opening hearts and inspiring action to accelerate change. Wong joins the board with other executive leaders of top organizations from Paramount, PepsiCo, Verizon and others.

"To be a part of the Ad Council's Board of Directors is an honor and a privilege,” said Louisa Wong, chief executive officer, XR. “As the Ad Council inspires action and improves lives, I am excited to contribute my expertise and passion to help drive meaningful change on pressing issues that impact everyday Americans such as gun violence prevention, spreading of misinformation that can impact mental health, substance use disorders, and hate and bias. Together, we are a force for positive impact, leveraging our collective influence to make a difference in communities across the country,” added Wong. 

Through her leading global technology company, XR, Wong has held a long-standing partnership with the national non-profit organization. XR has powered the delivery of hundreds of important PSA campaigns into 2,000 linear television broadcasters and 9,000 radio stations around the nation. Some of these campaigns include Project Roadblock, Hurricane Sandy Relief and Financial Literacy efforts, along with iconic spots from Smokey Bear and Love Has No Labels.  

“Throughout the years, XR has been a critical partner to the Ad Council, helping us to strategically place public service messaging across over $1B of donated airtime from stations and networks,” said Corrina Greenberg, Chief Development and Revenue Officer at the Ad Council. “Beyond financial impact, XR has consistently proven its invaluable support during regional and national emergencies, helping us air timely messaging that can make a life-saving difference,” added Greenberg.

XR also guides the Ad Council through the changing media landscape by offering insight to various logistical challenges such as supporting localization and targeted campaigns, and signaling specific air dates of spots to ensure talent compliance for their ads.  

The Ad Council was founded as a national nonprofit in 1942 with the belief that the power of advertising and communication can help drive social change. 

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About XR

XR is a global technology company that powers the creative economy. XR moves creativity forward – uniting data at scale across content, media and productions to maximize business value through intelligence. Our platform empowers thousands of brands, agencies, publishers and studios to create, distribute, and optimize advertising and productions that reach and engage audiences–on any screen, anywhere in the world. More than a billion brand assets and over $100B in media and production spend is powered by XR’s AI-driven enterprise platform. XR operates in 140 countries and has offices across North America, Europe, Asia and Australia.

About The Ad Council 

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.

To learn more or get involved, visit AdCouncil.org, join the Ad Council's communities on Facebook, Instagram, LinkedIn, and Twitter, and view campaign creatives on YouTube.