XR showcased leadership at Cannes Lions 2024, highlighting AI, innovation, sustainability, and sports marketing trends.

Discover how the Ad Creative ID Framework (ACIF) standardizes ad IDs across platforms, simplifying cross-platform advertising and improving measurement accuracy.

Discover how Creative Intelligence transforms advertising by integrating data, optimizing assets, ensuring compliance, and enhancing accessibility.

Explore the rise of the in-house agency in 2024, their challenges, and opportunities. Discover AI insights, outsourcing, and strategies to boost ROI through creative storytelling.

Make Creative the New KPI

Explore five years of Oscars ads, highlighting progress in gender equality but a decline in diversity. Learn about gender expression, skin tone, and inclusive strategies.

How Accessible Advertising Can Maximize Creative Investments and Drive Growth

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.

Optimize Your Creative Investments in Challenging Economic Times 

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025

Unveiling the myths that hold brands back from unlocking the power of inclusivity.

Learn how the XR platform maximized content value, optimized operational efficiency and improved sustainability.