What We Do
Solutions
Industry
Platform
Maximize Creative Impact
Drive growth, attract audiences and achieve relevance, resonance and results with creative intelligence
Engage Audiences Everywhere
Reach audiences on any screen, in any market by leveraging the breadth and depth of XR’s global distribution network
Gain Creative Clarity and Control
Centralize content assets, media distribution and rights information for greater creative control
Simple, Accurate Payroll
Distribute accurate production payments for everyone with ease–from talent to crew and vendors
Account for Every Production Cost
Orchestrate on-budget productions with the financial clarity and expert guidance you need to achieve your creative goals
Advertisers
Media Agencies
Creative Agencies
Production Studios
Broadcaster & Publishers
CREATE
DISTRIBUTE
OPTIMIZE
Asset Management
Centralize local and global assets and rights information into a single library to control, organize and share content more effectively, maximizing creative value
XR Distribution Network
Engage audiences across any screen, any market with XR’s global distribution network–spanning linear TV, streaming, digital, print, audio, plus more
Creative Intelligence
Capitalize on insights with an AI-driven platform that interconnects billions of data elements throughout the creative lifecycle, unlocking intelligence
Professional & Creative Services
Orchestrate successful productions and achieve creative goals with proven professional and creative services supporting from concept to execution and analysis
Payments & Residuals
Onboard with ease and distribute accurate payments to talent, crew and vendors–while ensuring compliance for entertainment and advertising productions
Production Accounting
Balance creativity and finance with modern production accounting to effectively track costs, manage budgets and streamline workflows, optimizing financial operations
Solutions
Maximize Creative Impact
Drive growth, attract audiences and achieve relevance, resonance and results with creative intelligence
Engage Audiences Everywhere
Reach audiences on any screen, in any market by leveraging the breadth and depth of XR’s global distribution network
Gain Creative Clarity and Control
Centralize content assets, media distribution and rights information for greater creative control
Simple, Accurate Payroll
Distribute accurate production payments for everyone with ease–from talent to crew and vendors
Account for Every Production Cost
Orchestrate on-budget productions with the financial clarity and expert guidance you need to achieve your creative goals
Industry
Advertisers
Media Agencies
Creative Agencies
Production Studios
Broadcaster & Publishers
Platform
CREATE
DISTRIBUTE
OPTIMIZE
Asset Management
Centralize local and global assets and rights information into a single library to control, organize and share content more effectively, maximizing creative value
XR Distribution Network
Engage audiences across any screen, any market with XR’s global distribution network–spanning linear TV, streaming, digital, print, audio, plus more
Creative Intelligence
Capitalize on insights with an AI-driven platform that interconnects billions of data elements throughout the creative lifecycle, unlocking intelligence
Professional & Creative Services
Orchestrate successful productions and achieve creative goals with proven professional and creative services supporting from concept to execution and analysis
Payments & Residuals
Onboard with ease and distribute accurate payments to talent, crew and vendors–while ensuring compliance for entertainment and advertising productions
Production Accounting
Balance creativity and finance with modern production accounting to effectively track costs, manage budgets and streamline workflows, optimizing financial operations
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Meet RX: the world’s first real-time, AI-driven global metric for measuring representation in advertising and creative content
Explore RX and unlock your inclusivity score.
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Related articles
How Inclusive is Advertising Today?
How Inclusive is Advertising Today?
Discover the state of inclusivity with the 2024 Global Advertising Representation Report
12/4/2024
Building a Sustainable Ad Ecosystem with Creative IDs
Building a Sustainable Ad Ecosystem with Creative IDs
At the IAB Tech Lab’s recent event in London, Emma Horton, Sustainability Director at XR, discussed how ACIF, (Ad Creative ID Framework) can help address these environmental impacts while simplifying the advertising supply chain.
Watch Video: Meet RX
Watch Video: Meet RX
The world’s first real-time, AI-driven global metric for measuring representation