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INSIGHTS

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5 Must-Haves for Talent Payments in Uncertain Times

With union rules, usage rights, and fast-moving timelines, the right payment platform helps you stay compliant, reduce exposure, and keep productions on track.

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Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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INSIGHTS

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Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

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Insights

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Takeaways from Cannes Lions 2024

XR showcased leadership at Cannes Lions 2024, highlighting AI, innovation, sustainability, and sports marketing trends.

7/18/2024

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Elevating Creative Effectiveness with ACIF

Discover how the Ad Creative ID Framework (ACIF) standardizes ad IDs across platforms, simplifying cross-platform advertising and improving measurement accuracy.

7/22/2024

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Make Creative Intelligence Your New Superpower.

Discover how Creative Intelligence transforms advertising by integrating data, optimizing assets, ensuring compliance, and enhancing accessibility.

7/11/2024

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Connecting the Dots to Boost In-House Agency ROI

Explore the rise of the in-house agency in 2024, their challenges, and opportunities. Discover AI insights, outsourcing, and strategies to boost ROI through creative storytelling.

5/23/2024

Creative is the New KPI

Make Creative the New KPI

5/13/2024

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And the winner is?

Explore five years of Oscars ads, highlighting progress in gender equality but a decline in diversity. Learn about gender expression, skin tone, and inclusive strategies.

3/14/2024