INSIGHTS
New

Advertising Operations Has a DAM Problem

Digital Asset Management (DAM) systems were meant to simplify marketing operations.

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INSIGHTS
New

Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

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INSIGHTS
New

Captions Can Convert Audiences

Captions are no longer optional. They are essential to making sure your message is seen, understood, and remembered, regardless of where or how it is consumed.

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InsightsReportsVideosCase StudiesNews

Insights

A person with a hand over their face is bathed in blue and green light against an orange background.
A person with a hand over their face is bathed in blue and green light against an orange background.

A Look at TV Consumption Habits in the US

A Look at TV Consumption Habits in the US

Discover insights from a Nielsen study on TV viewing trends in the US. Explore streaming dominance, stable consumption time, and the shift to TV-connected devices.
4/7/2023

Global Streaming Options and Trends

Global Streaming Options and Trends

10/18/2022

Streaming Steams Ahead—But Don’t Count Out Linear TV

Streaming Steams Ahead—But Don’t Count Out Linear TV

3/17/2023
A person skateboards under a concrete bridge with graffiti on the pillars, in an urban setting.
A person skateboards under a concrete bridge with graffiti on the pillars, in an urban setting.

Streaming Services Bet Big on Sports Globally

Streaming Services Bet Big on Sports Globally

4/13/2023
A person in a white t-shirt dances energetically against a colorful, shadowed background.
A person in a white t-shirt dances energetically against a colorful, shadowed background.

Engaging Streaming Viewers with Alternatives to Traditional Ads

Engaging Streaming Viewers with Alternatives to Traditional Ads

3/20/2023
A person dressed in white poses confidently in an industrial, arched space.
A person dressed in white poses confidently in an industrial, arched space.

The Current State of Streaming

The Current State of Streaming

1/4/2023

Reports

Woman with hearing aid
Woman with hearing aid

2025 Global Ad Accessibility Report

2025 Global Ad Accessibility Report

How Accessible Advertising Can Maximize Creative Investments and Drive Growth
6/18/2025
Circles
Circles

5 idées reçues sur la publicité accessible

5 idées reçues sur la publicité accessible

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.
5/13/2025

Creative Operations is Costing More Than You Think

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times 
4/21/2025
Lines
Lines

Australia & New Zealand Accessibility Snapshot Report

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report
4/7/2025
Screenshot of a report showing image stats
Screenshot of a report showing image stats

Super Bowl Ads Decoded

Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025
2/10/2025
Sports on TV
Sports on TV

5 Misconceptions About Accessible Advertising

5 Misconceptions About Accessible Advertising

Unveiling the myths that hold brands back from unlocking the power of inclusivity.
2/3/2025

Videos

Case Studies