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shots Magazine's Big Night Out
shots Magazine's Big Night Out
At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions
CTV and Linear Ad Delivery Belong Together
CTV and Linear Ad Delivery Belong Together
Living room viewers see one screen, advertisers still see two.
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Advertising Operations Has a DAM Problem
Advertising Operations Has a DAM Problem
Digital Asset Management (DAM) systems were meant to simplify marketing operations.
Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs
Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs
Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.
Captions Can Convert Audiences
Captions Can Convert Audiences
Captions are no longer optional. They are essential to making sure your message is seen, understood, and remembered, regardless of where or how it is consumed.
Bringing Creative In-House? Read This First.
Bringing Creative In-House? Read This First.
XR supports in-house creative teams with a platform and people expertise to scale productions without headaches.
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