Here are the top takeaways, according to the XR team on the ground.

Discover key advertising trends for 2025, from creative intelligence to supply path optimisation.

How do brands move from talking about responsible marketing to actually doing it?

At the IAB Tech Lab’s recent event in London, Emma Horton, Sustainability Director at XR, discussed how ACIF, (Ad Creative ID Framework) can help address these environmental impacts while simplifying the advertising supply chain.

The world’s first real-time, AI-driven global metric for measuring representation

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.

Discover the state of inclusivity with the 2024 Global Advertising Representation Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads.

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.

With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.

Streamlining creative operations across 100+ beverage brands

How a Financial Brand Unified Creative Ops to Save $750K+ Annually

How a global retailer transformed talent payments and rights management with XR

A media agency's journey to seamless TV & digital video activation