INSIGHTS
New

Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

LEARN MORERead now
Production team standing around computerProduction team standing around computer
INSIGHTS
New

Captions Can Convert Audiences

Captions are no longer optional. They are essential to making sure your message is seen, understood, and remembered, regardless of where or how it is consumed.

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Two people watching tvTwo people watching tv
INSIGHTS
New

Bringing Creative In-House? Read This First.

XR supports in-house creative teams with a platform and people expertise to scale productions without headaches.

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Insights

Close-up of a professional video camera on a film set with blurred background.
Close-up of a professional video camera on a film set with blurred background.

Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content

Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content

Explore XR’s Olympic ads analysis, revealing trends in inclusive content with our AI-powered creative intelligence platform. Dive into the data now.
8/14/2024
Close-up of a professional video camera on a film set with blurred background.
Close-up of a professional video camera on a film set with blurred background.

Five Ways to Make Entertainment Payroll More Efficient

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.
8/27/2024
View of US Capital at night
View of US Capital at night

Navigating the 2024 Political Ad Campaign Trail

Navigating the 2024 Political Ad Campaign Trail

Unleash the Power of Omnichannel Campaigns for Presidential and Down Ballot Races
7/4/2024
A vibrant view of Cannes with luxury yachts docked in the marina and the beach filled with visitors. The cityscape of Cannes features numerous buildings and greenery under a clear blue sky.
A vibrant view of Cannes with luxury yachts docked in the marina and the beach filled with visitors. The cityscape of Cannes features numerous buildings and greenery under a clear blue sky.

Takeaways from Cannes Lions 2024

Takeaways from Cannes Lions 2024

XR showcased leadership at Cannes Lions 2024, highlighting AI, innovation, sustainability, and sports marketing trends.
7/18/2024
Abstract network of interconnected glowing dots and lines on a dark background.
Abstract network of interconnected glowing dots and lines on a dark background.

Elevating Creative Effectiveness with ACIF

Elevating Creative Effectiveness with ACIF

Discover how the Ad Creative ID Framework (ACIF) standardizes ad IDs across platforms, simplifying cross-platform advertising and improving measurement accuracy.
7/22/2024

Reports

Woman with hearing aid
Woman with hearing aid

2025 Global Ad Accessibility Report

2025 Global Ad Accessibility Report

How Accessible Advertising Can Maximize Creative Investments and Drive Growth
6/18/2025
Circles
Circles

5 idées reçues sur la publicité accessible

5 idées reçues sur la publicité accessible

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.
5/13/2025

Creative Operations is Costing More Than You Think

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times 
4/21/2025
Lines
Lines

Australia & New Zealand Accessibility Snapshot Report

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report
4/7/2025
Screenshot of a report showing image stats
Screenshot of a report showing image stats

Super Bowl Ads Decoded

Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025
2/10/2025
Sports on TV
Sports on TV

5 Misconceptions About Accessible Advertising

5 Misconceptions About Accessible Advertising

Unveiling the myths that hold brands back from unlocking the power of inclusivity.
2/3/2025

Videos

Case Studies

Asset Utilization & Production ROI

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
Brewery pour
Brewery pour

How a Global Brewer Saved $8M by Centralizing Advertising Operations

How a Global Brewer Saved $8M by Centralizing Advertising Operations

With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.
Drinks poured at a table
Drinks poured at a table

Efficiency Unlocked

Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
Online banking
Online banking

One Source of Truth, Total Control

One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually