Make Creative the New KPI

Explore five years of Oscars ads, highlighting progress in gender equality but a decline in diversity. Learn about gender expression, skin tone, and inclusive strategies.

Explore our Super Bowl Ads Analysis, revealing trends in age, diversity, gender expression, skin tone, and accessibility compared to industry benchmarks.

Discover how XR Extreme Reach uses data and AI for innovative advertising. Learn about connected data, AI content analysis, and creative optimization. Watch the video for insights.

Celebrate XR Extreme Reach milestones at CES 2024: new brand identity, global president, leadership expansion. Empowering brands with innovative ad solutions.

Discover how XR and dentsu use AI for DE&I analysis in advertising. Learn about our solution to analyze diversity in race, gender, age, and disability, creating inclusive campaigns.

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.

Discover the state of inclusivity with the 2024 Global Advertising Representation Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads.

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.

Global brewing brand saves millions in creative operations efficiencies

Streamlining creative operations across 100+ beverage brands

How a Financial Brand Unified Creative Ops to Save $750K+ Annually

How a global retailer transformed talent payments and rights management with XR

A media agency's journey to seamless TV & digital video activation