Discover how Creative Intelligence transforms advertising by integrating data, optimizing assets, ensuring compliance, and enhancing accessibility.

Explore the rise of the in-house agency in 2024, their challenges, and opportunities. Discover AI insights, outsourcing, and strategies to boost ROI through creative storytelling.

Make Creative the New KPI

Explore five years of Oscars ads, highlighting progress in gender equality but a decline in diversity. Learn about gender expression, skin tone, and inclusive strategies.

Explore our Super Bowl Ads Analysis, revealing trends in age, diversity, gender expression, skin tone, and accessibility compared to industry benchmarks.

Discover how XR Extreme Reach uses data and AI for innovative advertising. Learn about connected data, AI content analysis, and creative optimization. Watch the video for insights.

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.

Discover the state of inclusivity with the 2024 Global Advertising Representation Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads.

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.

With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.

Streamlining creative operations across 100+ beverage brands

How a Financial Brand Unified Creative Ops to Save $750K+ Annually

How a global retailer transformed talent payments and rights management with XR

A media agency's journey to seamless TV & digital video activation