INSIGHTS
New

Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

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Production team standing around computerProduction team standing around computer
INSIGHTS
New

Captions Can Convert Audiences

Captions are no longer optional. They are essential to making sure your message is seen, understood, and remembered, regardless of where or how it is consumed.

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Two people watching tvTwo people watching tv
INSIGHTS
New

Bringing Creative In-House? Read This First.

XR supports in-house creative teams with a platform and people expertise to scale productions without headaches.

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InsightsReportsVideosCase StudiesNews

Insights

Soccer players in action during a match on a grassy field at sunset, with one player sliding to tackle the ball.
Soccer players in action during a match on a grassy field at sunset, with one player sliding to tackle the ball.

What Streaming Means for Sports

What Streaming Means for Sports

7/22/2022
A group of people running outdoors, with one person in a bright red jacket, captured in motion blur.
A group of people running outdoors, with one person in a bright red jacket, captured in motion blur.

The Explosive Growth of Mobile and Social Commerce

The Explosive Growth of Mobile and Social Commerce

2/15/2022
A person in a fluffy, fur-like outfit poses against a warm, yellow-orange background, creating a dreamy, ethereal effect.
A person in a fluffy, fur-like outfit poses against a warm, yellow-orange background, creating a dreamy, ethereal effect.

Understanding the Metaverse

Understanding the Metaverse

3/1/2022
A person wearing red boxing gloves strikes a pose, captured with a motion blur effect against a dark background.
A person wearing red boxing gloves strikes a pose, captured with a motion blur effect against a dark background.

The Power of Digital Media

The Power of Digital Media

10/11/2023
A person poses gracefully in a blue and green light against a vibrant red background, creating a dramatic and artistic effect.
A person poses gracefully in a blue and green light against a vibrant red background, creating a dramatic and artistic effect.

A Look at Back-to-School Marketing

A Look at Back-to-School Marketing

9/6/2023
A person with vibrant, colorful light trails creating a blurred and dynamic effect against a dark background.
A person with vibrant, colorful light trails creating a blurred and dynamic effect against a dark background.

Streaming Wars: Players to Watch and Upcoming Developments

Streaming Wars: Players to Watch and Upcoming Developments

1/19/2022

Reports

Spiral
Spiral

Accessibility in Advertising: UK Snapshot Report

Accessibility in Advertising: UK Snapshot Report

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.
2/3/2025
Report on screens
Report on screens

How Inclusive is Advertising Today?

How Inclusive is Advertising Today?

Discover the state of inclusivity with the 2024 Global Advertising Representation Report
12/4/2024

2024 Global Advertising Accessibility Index & Trends Report

2024 Global Advertising Accessibility Index & Trends Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads.
5/16/2024

Videos

Case Studies

Asset Utilization & Production ROI

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
Brewery pour
Brewery pour

How a Global Brewer Saved $8M by Centralizing Advertising Operations

How a Global Brewer Saved $8M by Centralizing Advertising Operations

With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.
Drinks poured at a table
Drinks poured at a table

Efficiency Unlocked

Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
Online banking
Online banking

One Source of Truth, Total Control

One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually
Shopping basket
Shopping basket

Powering Production at Scale—Without the Payroll Headaches

Powering Production at Scale—Without the Payroll Headaches

How a global retailer transformed talent payments and rights management with XR
Team looking at papers
Team looking at papers

Unifying Creative Delivery to Unlock Scale and Speed

Unifying Creative Delivery to Unlock Scale and Speed

A media agency's journey to seamless TV & digital video activation