INSIGHTS
New

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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A dynamic, high-speed digital background with video thumbnailsA dynamic, high-speed digital background with video thumbnails
INSIGHTS
New

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

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Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XRThree smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
INSIGHTS
New

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

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InsightsReportsVideosCase StudiesNews

Insights

A person in a white t-shirt dances energetically against a colorful, shadowed background.
A person in a white t-shirt dances energetically against a colorful, shadowed background.

Engaging Streaming Viewers with Alternatives to Traditional Ads

Engaging Streaming Viewers with Alternatives to Traditional Ads

3/20/2023
A person dressed in white poses confidently in an industrial, arched space.
A person dressed in white poses confidently in an industrial, arched space.

The Current State of Streaming

The Current State of Streaming

1/4/2023
A person wearing a vibrant, multi-colored shirt poses with their hands on their head against a light background.
A person wearing a vibrant, multi-colored shirt poses with their hands on their head against a light background.

Five Streaming Trends Marketers Should Keep in Mind

Five Streaming Trends Marketers Should Keep in Mind

2/14/2023
Soccer players in action during a match on a grassy field at sunset, with one player sliding to tackle the ball.
Soccer players in action during a match on a grassy field at sunset, with one player sliding to tackle the ball.

What Streaming Means for Sports

What Streaming Means for Sports

7/22/2022
A group of people running outdoors, with one person in a bright red jacket, captured in motion blur.
A group of people running outdoors, with one person in a bright red jacket, captured in motion blur.

The Explosive Growth of Mobile and Social Commerce

The Explosive Growth of Mobile and Social Commerce

2/15/2022
A person in a fluffy, fur-like outfit poses against a warm, yellow-orange background, creating a dreamy, ethereal effect.
A person in a fluffy, fur-like outfit poses against a warm, yellow-orange background, creating a dreamy, ethereal effect.

Understanding the Metaverse

Understanding the Metaverse

3/1/2022

Reports

Videos

XR Global Rights Management
XR Global Rights Management

XR Global Rights Management Overview

XR Global Rights Management Overview

5/9/2025
XR Platform
XR Platform

XR Platform Overview

XR Platform Overview

5/9/2025
Diagram
Diagram

XR Overview

XR Overview

5/9/2025
Abstract network of interconnected glowing dots and lines on a dark background.
Abstract network of interconnected glowing dots and lines on a dark background.

Elevating Creative Effectiveness with ACIF

Elevating Creative Effectiveness with ACIF

7/22/2024

Opportunities & Trends for 2025: Rebalancing Creative and Reach

Opportunities & Trends for 2025: Rebalancing Creative and Reach

1/15/2025
Leaf
Leaf

XR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow

XR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow

3/20/2025

Case Studies

Asset Utilization & Production ROI

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
Brewery pour
Brewery pour

Creative Control Creates Huge Savings

Creative Control Creates Huge Savings

Global brewing brand saves millions in creative operations efficiencies
Drinks poured at a table
Drinks poured at a table

Efficiency Unlocked

Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
Online banking
Online banking

One Source of Truth, Total Control

One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually
Shopping basket
Shopping basket

Powering Production at Scale—Without the Payroll Headaches

Powering Production at Scale—Without the Payroll Headaches

How a global retailer transformed talent payments and rights management with XR
Team looking at papers
Team looking at papers

Unifying Creative Delivery to Unlock Scale and Speed

Unifying Creative Delivery to Unlock Scale and Speed

A media agency's journey to seamless TV & digital video activation
A dynamic, high-speed digital background with video thumbnails
A dynamic, high-speed digital background with video thumbnails
Embracing the Impact Era: 2025 Ad Trends to Watch
Embracing the Impact Era: 2025 Ad Trends to Watch
1/27/2025
Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
Greater Inclusivity. Better Results.
Greater Inclusivity. Better Results.
10/7/2024
Close-up of a professional video camera on a film set with blurred background.
Close-up of a professional video camera on a film set with blurred background.
Five Ways to Make Entertainment Payroll More Efficient
Five Ways to Make Entertainment Payroll More Efficient
8/27/2024
Close-up of a professional video camera on a film set with blurred background.
Close-up of a professional video camera on a film set with blurred background.
Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content
Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content
8/14/2024
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