XR showcased leadership at Cannes Lions 2024, highlighting AI, innovation, sustainability, and sports marketing trends.

Discover how the Ad Creative ID Framework (ACIF) standardizes ad IDs across platforms, simplifying cross-platform advertising and improving measurement accuracy.

Discover how Creative Intelligence transforms advertising by integrating data, optimizing assets, ensuring compliance, and enhancing accessibility.

Explore the rise of the in-house agency in 2024, their challenges, and opportunities. Discover AI insights, outsourcing, and strategies to boost ROI through creative storytelling.

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads. Download now to drive change!

Make Creative the New KPI

Discover the state of inclusivity with the 2024 Global Advertising Representation Report

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.

Global brewing brand saves millions in creative operations efficiencies

Streamlining creative operations across 100+ beverage brands

How a Financial Brand Unified Creative Ops to Save $750K+ Annually

How a global retailer transformed talent payments and rights management with XR

A media agency's journey to seamless TV & digital video activation