Creative is the New KPI
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Building a Sustainable Ad Ecosystem with Creative IDs
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At the IAB Tech Lab’s recent event in London, Emma Horton, Sustainability Director at XR, discussed how ACIF, (Ad Creative ID Framework) can help address these environmental impacts while simplifying the advertising supply chain.
Watch Video: Meet RX
Watch Video: Meet RX
The world’s first real-time, AI-driven global metric for measuring representation