Amp Up Your Asset Management
Most DAMs just store files. XR Assets is built for advertising. It doesn’t stop at storage, XR Assets helps you activate campaigns across channels, working alongside or in place of your traditional DAM.
Turn Libraries into Launch Pads
Centralize every ad in one secure place, tagged with data, and always ready to launch.
Upload, store, and manage all video, audio, and images with permission-based access.
Convert ads for any screen and share seamlessly across teams and agencies.
Manage and track every master and version for distribution.
Search Smarter, Find Faster
XR’s AI-powered search learns your brand’s language, helping you quickly find creative assets and avoid costly reshoots.
Analyzes your full asset library to surface the correct files instantly.
Smart filters make it easy to search by talent rights, campaign, region, or custom tags.
Find visual content fast with natural descriptions like “car,” “jeans,” or talent names such as Beyoncé or George Clooney.
Get Talent Rights Built-In
XR knows when, where, and how your ads can run, and identifies costly talent and music violations before they cost you.
Reduce compliance risks with automatic expiration alerts.
Instantly see which rights are available for reuse.
Speed up time to market by renewing rights directly within the XR platform.
The World's Biggest Brands Trust XR
“Before XR, Rights Management was a manual, fragmented process, spread across teams and markets. It created unnecessary risk, slowed us down, and limited our ability to reuse content globally. With XR, we’ve gained full visibility and control helping Haleon reduce risk, improve efficiency, and unlock significant value from our existing creative assets.”
- Purbasha Mishra
Global Business Process Lead
“I’ve worked with several entertainment payroll providers for a wide range of productions, and XR stands out as one of the best. Their paymasters are responsive, proactive, and consistently go above and beyond, backed by truly exceptional client service.”
- Martha Chaput
SVP, Production & Operations
Currys wove accessibility into the story of its "Sigh of Relief" campaign from concept through execution, strengthening both creativity and performance to help make it the brand's second-highest performing ad.
“As soon as we started thinking about accessibility earlier in the process, it improved the whole creative experience.”
Aisling Lancaster
Head of Brand & Advertising
“XR is hands down the best payroll and entertainment accounting team I’ve ever worked with. They are an "Extreme Team” that truly lives up to their name.”
- Suzanne Duenez
Production Accounting
Major Global Retailer
A major retailer brought its ad production in-house but quickly hit the wall on talent payments and legal compliance. XR stepped in with its end-to-end ad ops platform for paying talent, managing rights, and supporting production, taking the risk and complexity off the table so the brand could scale without disruption.
Global Financial Services Brand
A massive financial services brand was struggling to manage all its ad creative across global teams, with too many vendors and disconnected systems. XR brought ad assets, rights, and production into one place, making it much easier to scale its campaigns worldwide, reuse existing assets, and better manage creative costs.
Global Beverage Brand
A global beverage brand lacked a central place to manage its creative assets and rights across markets, which slowed campaign launches and added risk. XR brought everything together in a single ad ops platform, speeding up approvals and launches, reducing compliance headaches, and keeping the brand in control worldwide.
Tech Powerhouse
When a Silicon Valley tech leader needed to replace an aging ad asset system fast, XR stepped in with its ad ops platform that unified assets and workflows, helping the brand’s marketers move faster, run campaigns with confidence, and save hundreds of thousands of dollars each year.
Electronics Retailer
This famous retailer’s in-house studio was running high volumes of campaigns, but ad operations were split across vendors and systems, slowing things down and adding risk. XR brought everything into one ad ops platform, streamlining workflows, ensuring SAG-compliant talent payments, and cutting launch times by 50% and costs by 25%.
Global Brewing Company
Managing 70+ beverage brands across global markets, this brewer struggled with fragmented systems and complex production workflows. XR became its single source of truth, unifying all ad assets, rights, payroll, and ad delivery, saving the brand more than $8 million while helping teams launch campaigns faster even through COVID and industry strikes.
Frequently Asked Questions
Here are some of the most common questions we get about our XR Advertising Asset Management Platform.
Traditional DAMs are designed to store and organize files for an entire organization. XR Assets is purpose-built for advertising. It doesn't just store creative, it understands it, with advertising-specific metadata, AI-powered search, integrated talent and rights management, version control, and direct delivery across every major media platform. It's storage designed specifically for how advertising is created, managed, and activated.
Yes, XR Assets plugs directly into your existing DAM. Your DAM continues to store files, while XR activates them across media platforms with automated QC and transcoding, built-in rights compliance, and end-to-end ad delivery with full audit trails.
XR helps brands save millions each year by unifying advertising assets and operations in one platform, reducing complexity and the number of systems required to manage campaigns.
Who We Roll With
