See Where Every Production Dollar Goes
Creative production is one of marketing’s biggest investments and hardest to track. XR Costs gives brands and agencies full visibility into the production lifecycle, connecting how ads are made, what they cost, and the value they deliver.
All Your Ad Productions in One Place
XR Costs brings every stage of ad production into one connected workflow, giving marketing and finance teams a unified view of timelines, progress, and spend, from briefs and bidding through final delivery.
Manage projects from initial creative briefs and vendor bids through project completion.
Regain control and visibility by keeping budgets, vendors, and timelines in one system.
Standardize workflows across teams and markets, giving marketers full visibility of the production process.
Accelerate Approvals and Make Smarter Decisions
Streamline how every production is managed and approved across stakeholders without slowing teams down.
Compare bids and select the right production partners for your project.
Maintain preferred vendor usage and pricing standards.
Keep clear, audit-ready records that keep finance and compliance aligned.
“XR unites the teams creating the great work with those funding it.”
Connect Production to the Rest of Your Ad Ops
Most ad ops tools only focus on tracking costs. XR Costs goes further, connecting production investments to the assets produced, how they’re activated, and the value they deliver, so you can see exactly what your content is costing and what it’s driving.
Understand what and how specific assets are used in-market.
Identify duplication and unused production to cut down on waste.
Measure production performance and ROI across campaigns and regions.
Welcome to the XR State of Ad Ops Report, the first ever industry-wide study examining the state of ad creative, advertising production, and marketing operations.
Frequently Asked Questions
Here are some of the most common questions we get about XR Costs.
XR Costs gives brands and agencies a clear view of how ads are made, from the first brief through to final delivery, and showing actual production spend and how it’s used.
Most tools focus solely on controlling costs. XR Costs brings the entire advertising lifecycle into a single platform, connecting spend to the assets produced and how they’re used, so you can understand the true impact of your production investment.
Yes. XR Costs connects with your existing finance systems, production workflows, and the wider XR platform.
Who We Roll With
