Introducing XR ONE™
XR ONE is the first advertising operations platform that connects every stage of the advertising lifecycle, letting brands and agencies better manage how their ads are produced, paid for, and delivered across every media platform.
With XR ONE, advertising operations are no longer back-office tasks, it’s the backbone of modern advertising.
Manage Every Campaign, From Every Angle
Campaign Setup
Upload creative briefs, and define key details like storyboards, expected assets, and markets.
Bidding
Track RFPs, vendor estimates, and compare submissions before negotiating and awarding the job.
Cost Tracking
Track every production expense for every asset and campaign.
Approvals
Simplify approval workflows so everyone knows what’s approved, what’s pending, and what’s held up.
Payments
Initiate and track vendor payments through finance / ERP system integrations, with real time confirmations.
Assets
Manage every ad asset, version, and adaptation tied to every production cost.
Rights
Automatically connect talent and artistic rights to every asset for compliant delivery.
Delivery
Deliver ads across Linear, CTV, Social and digital with full visibility into where each ad runs.
Analytics
View every cost, asset utilization, and production insights from a single dashboard view.
Hundreds of operational steps now sit between ad production and delivery. And siloed, disconnected marketing systems make campaigns time-consuming, error-prone, and expensive. XR ONE changes the game by providing one platform to manage the entire process, from production to playout.
Understand What’s Getting Made
XR ONE helps marketers manage every aspect of their advertising production, from early vendor bids to approvals, cost-tracking, and vendor payments.
Standardize the bidding processes, compare vendors side-by-side, and easily source production partners.
Track production expenses for every asset and campaign, from director payments to equipment rentals and celebrity guarantees.
Keep productions moving with clear approval workflows, real-time status tracking, and automated routing.
Put Every Ad to Work
Once assets are produced, XR ONE becomes the central place to manage and activate them. Teams can store creative in one secure location, view every version and adaptation, and deliver ads across media channels. With everything connected, marketers gain greater visibility into what's available, where it's running, and how it's being used.
View every creative asset along with its cost.
Create personalized ad versions for specific audiences.
Track talent and artistic rights to avoid costly violations.
Deliver ads to more than 50,000 CTV, Linear, Social and Digital channels.
Measure the Value of Every Ad
Too many finished ads never reach audiences. XR ONE helps reduce wasted creative and budget by connecting production investments directly to asset usage. Marketers can see which assets are being activated, where they're running, and how often they're being used.
Connect every production expense to what gets created.
Compare production costs to ad delivery and activation.
Pinpoint unused assets and areas to save money.
AI Insights Powered by XR ONE
AI is built into every part of XR ONE, helping marketers make smarter decisions throughout the advertising lifecycle. It surfaces insights and recommendations from XR ONE’s platform data to help marketers do things like:
Benchmark their production costs versus industry norms.
Identify creative partners and formats that drive the greatest use.
Discover the best shooting locations based on tax incentives.
Understand how casting choices impact performance.
Take a Tour of XR ONE
Who We Roll With
