Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President and Introduces the Latest Members of its Leadership Team

Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President and Introduces the Latest Members of its Leadership Team

As featured in Ad Age this morning, Extreme Reach is excited to kick off 2024 and CES with our valued clients and partners to help us celebrate three key milestones in our continued mission to empower you to leverage our global footprint for transformational value. Let’s dive into some exciting developments that help define this new chapter for Extreme Reach:

  • Our NEW Brand Identity – XR!
  • Today’s appointment of Jo Kinsella as Global President, Source XR.
  • The expansion of our global leadership team over the past quarter.

For our clients and partners who are at CES this week, we are thrilled to see you and connect with you over the few days. For those who could not join us, we’ll miss you. Here are the highlights:


Unveiling XR! Extreme Reach’s New Brand Identity

Extreme Reach is the company behind the unified creative and delivery platform – from ideation to outcome, that empowers you to rapidly optimize the brightest creative, media delivery and production data and processes for better outcomes. Our new brand reflects that value as well as Extreme Reach’s position as a top-ranked, AI-driven technology company that offers end-to-end creative and production solutions and insights to the 1,000+ brands, agencies and studios we proudly serve around the world.


Jo Kinsella Appointed Global President, Source

In conjunction with today’s brand reveal, we also announced the appointment of Jo Kinsella as Global President of Source, XR’s platform to power creative storytelling on a global scale. In her role, Jo takes immediate responsibility for Source’s global growth strategy, teams and execution. Jo is a much-beloved, 25-year software veteran with a proven track record of bringing to market innovative products and services across the adtech and fintech industries. Throughout her career, Jo has powered the success of brands worldwide, while helping the companies she’s led to achieve their full potential.

Prior to her appointment, Jo most recently served as president of global ad delivery and measurement company Innovid, a role she took on after the acquisition of TVSquared, which Jo co-founded.  

“The global impact and value of what we are driving at Extreme Reach is exponentially greater than anything I’ve led to date in terms of the advantage it will deliver to global brands and agencies. It’s exhilarating to be here at CES today as XR goes live and our clients and partners join us for this pivotal moment.” – Jo Kinsella, President, Source


Strengthening Global Leadership

Over the past quarter, Extreme Reach has strategically fortified its leadership team to better serve our clients. These key appointments include:

  • Meredith Brace, Chief Marketing Officer
  • Donna Kladis, Chief Information and Security Officer
  • Eric Rubenstein, Chief Legal Officer
  • Simon Sikorski, President, Global Operations

These world-class leaders have already played a significant role in helping advance our  mission as they each bring a wealth of expertise that benefits our clients and team. Their collective strengths mirror the transformative journey Extreme Reach is spearheading for our clients and the industry at large.

“The strength of the leaders we brought into Extreme Reach this quarter is formidable and will benefit our clients and team immediately. In their own right, Simon, Donna, Meredith and Eric are significant additions to any company. Collectively, they reflect the sea change Extreme Reach is driving for our clients and the industry – as we help them to grow market share and leverage greater opportunities to innovate, excel and grow.” – Louisa  Wong, CEO

As we celebrate these milestones, we extend our warmest welcome to our clients and partners at CES. For those who couldn’t join us, we look forward to connecting with you beyond CES as we usher in a new era of innovation, collaboration and success. We remain steadfast in our commitment to empowering your journey towards greater outcomes in this ever-changing landscape of technology and creativity.