Join XR in Cannes 2026
New Platform Preview: Get a Glimpse of the New XR Extreme Reach
The XR team will be giving an early look at our new platform and latest product innovations built to take the chaos out of advertising operations and save marketers money. From bids and briefs to budgets, talent pay, rights, and ad delivery, XR connects the moving pieces that power modern campaigns.
Swing by the XR Suite on La Croisette for a demo, a drink, and a look at what’s next for advertising operations.
Live from Cannes: The shots Magazine Podcast
shots Magazine and XR will host a podcast series at Cannes, bringing together CMOs, creative directors, production heads, and senior advertising leaders to discuss the ideas, trends, and shifts shaping our industry. We’ll be recording from the XR | shots Le Studio on La Croisette, opposite the Palais. Here are the details:
- Hosted by Danny Edwards and Jamie Madge, co-editors of shots Magazine
- Recording takes place June 23–25, with segments released throughout the festival
- Podcast guests are being booked now, with no cost to participate
If you are a CMO, senior marketer, or creative leader and are interested in participating, request your invite below. Slots are filling up fast.
XR | shots Magazine Beach Party on Thursday, June 25th
The shots party has become one of the most in-demand events of the week, bringing together more than 2,000 (yes!) senior creatives, brand leaders, agencies and production companies for a memorable night to close out the festival. You can catch a glimpse of last year’s party here.
XR is hosting the party this year with the shots team and will have a dedicated VIP area for clients and partners. Request your invite below.
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