Connect with XR’s experts for trusted service and expertise across advertising and entertainment productions.

Stay on top of every production with industry veterans that provide the services you need for effective compliance.

Our team has accumulated years of experience in entertainment, advertising and productions, delivering trusted industry expertise and up-to-date knowledge on regulatory rules and governance across markets. With XR, we provide one team for your entire production, supporting guidance on payroll and residuals, tax incentives, labor relations, healthcare, complex bargaining agreements (SAG-AFTRA, AFM, ACTRA, UDA) and more.

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Screenshot of Production Accounting dashboard with yellow background. Tabs: Dashboard (selected), Purchase Order, Accounts Payable, Journal Entry, Petty Cash, Payments, Payroll, Budgeting/Costs, General Ledger, Support. At the top, there are several key metrics displayed: • Open PO: 44 • Unposted AP: 22 • Unposted PC: 44 • Unposted PR: 44 • Unpaid Invoices: 44 Below these metrics, there are two graphical representations: • On the left, a bar chart titled ‘Actuals, EFC’s & Budget’ showing values up to $400K. • On the right, another bar chart titled ‘Cash in Bank vs Unpaid Invoices’ also showing values up to $400K
Screenshot of Professional Services dashboard with green background. Tabs: Details (selected), Placements, Creatives, Ad Assignment, Advanced Options, Contacts, Summary, Tags. At the top, there are three redacted lines of text, presumably filters or labels. Below this, there is a section showing the count of ‘Creatives’ (4) and a filter option by ISCI or Title. There are also buttons for ‘Bulk Edit’ and ‘Refresh’ on the right, as well as a button to ‘Add Videos and Companion Sets.’ The table below lists the ISCI/AD IDs, statuses, titles, types, lengths, and upload times of the creatives. The listed items are: • ISCI/AD ID: CIZG3079000H, Status: Transcoded, Title: Minted Gift REV2 :30, Type: Video, Length: :30, Upload Time: 05/14/2024. • ISCI/AD ID: CIZG3079000H, Status: Transcoded, Title: End of the Road :60, Type: Video, Length: :60, Upload Time: 05/14/2024. • ISCI/AD ID: CIZG3079000H, Status: Transcoded, Title: Long Weekend :30 REV 3 EL, Type: Video, Length: :30, Upload Time: 05/14/2024.
Approvals dashboard with search bar and tabs for All, Pending, Approved, Rejected. Details: William Hahn, Audio, Sound Mixer, $25.85/Hour, Start 2/3/2024, 8 Hours/Day, $200/Week.
Productions Simplified

On schedule, on budget and compliant productions for agencies, advertisers and entertainment studios, backed by people and technology you can trust.

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Payments for Every Production

Orchestrate efficient onboarding and accurate payments for the talent, crew and vendors that you need to help create your vision.

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Production Accounting–All In One Place

Production-first accounting software that delivers financial clarity, cost control and optimized workflows for every project.

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Use Cases & Insights

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COMING SOON

2024 Global Advertising Accessibility Index

76% of big game ads stream from our platform. Text on a green football field background with yard lines and goals
EXPLORE INSIGHTS

Creative analysis and benchmarks from the 2024 Super Bowl

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Artistic photo of a person with multiple overlapping exposures against a yellow-orange background, creating a surreal and layered effect
WATCH VIDEO

See how AI is transforming the way we move creativity forward

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Man walking with a white cane in an urban setting, with overlaid labels indicating ‘Skin Tone’, ‘Disability’, ‘Age 20-29’, and ‘Gender Expression Male
CASE STUDY

Explore how Dentsu uses creative intelligence for DE&I in advertising

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