Insights

INSIGHTS

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Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

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INSIGHTS

New

Captions Can Convert Audiences

Captions are no longer optional. They are essential to making sure your message is seen, understood, and remembered, regardless of where or how it is consumed.

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INSIGHTS

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Bringing Creative In-House? Read This First.

XR supports in-house creative teams with a platform and people expertise to scale productions without headaches.

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Insights Reports Videos Case Studies News

Insights

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Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President

Celebrate XR Extreme Reach milestones at CES 2024: new brand identity, global president, leadership expansion. Empowering brands with innovative ad solutions.

1/8/2024

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

Discover how XR and dentsu use AI for DE&I analysis in advertising. Learn about our solution to analyze diversity in race, gender, age, and disability, creating inclusive campaigns.

1/7/2024

Gain insights from the Procurecon 2023 Fireside Chat with XR and P&G leaders on inclusivity in marketing. Hear from Sam Latif and Andy Hopkinson. Join us!

P&G’s Journey to Powering Inclusivity Across Brand and Marketing

1/8/2024

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Brain Scans Show the Power of Addressable TV Ads

Discover how addressable TV ads impact viewers’ brains, enhancing attention, emotion, and memory. Learn the benefits with Finecast and Extreme Reach.

5/11/2023

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A Postgame Look at Super Bowl Ads

2/14/2023

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A Look at TV Consumption Habits in the US

Discover insights from a Nielsen study on TV viewing trends in the US. Explore streaming dominance, stable consumption time, and the shift to TV-connected devices.

4/7/2023