INSIGHTS
New

Bringing Creative In-House? Read This First.

XR supports in-house creative teams with a platform and people expertise to scale productions without headaches.

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INSIGHTS
New

Captions Speak Louder Than Words

There’s one feature that makes ads instantly more effective, yet most brands still ignore it: Closed Captions.

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INSIGHTS
New

5 Must-Haves for Talent Payments in Uncertain Times

With union rules, usage rights, and fast-moving timelines, the right payment platform helps you stay compliant, reduce exposure, and keep productions on track.

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Insights

Beach, mountains, sun
Beach, mountains, sun

Win at Cannes: Close the Gap Between Creative and ROI

Win at Cannes: Close the Gap Between Creative and ROI

See how XR can help you win at Cannes by closing the gap between creative and ROI
6/10/2025
beach with arrows into sun
beach with arrows into sun

From Insight to Impact: Turn Creative Into a Growth Engine at Cannes

From Insight to Impact: Turn Creative Into a Growth Engine at Cannes

As Cannes approaches, one thing is clear: the next wave of creative excellence goes beyond the idea--its powered by intelligence.
5/28/2025
Sky and beach
Sky and beach

Smarter Creative Is on the Horizon

Smarter Creative Is on the Horizon

XR is redefining the creative ecosystem—giving brands total control over global campaigns, content and investments. Meet XR in Cannes 2025.
5/20/2025
Investment financial concept business finance data analytics graph
Investment financial concept business finance data analytics graph

How Automation Reduces Production Risk

How Automation Reduces Production Risk

When automation is embedded in every step of the payroll workflow, it doesn’t just save time—it protects the production.
Closeup of team members examine documents
Closeup of team members examine documents

Why Now Is the Moment to Fix Your Payroll Workflow

Why Now Is the Moment to Fix Your Payroll Workflow

Whether your production is scaling up—or tightening budgets—now is the time to lock in the systems that keep things moving.
5/6/2025

The Cost of Creative Chaos: Lean Times Demand Optimized Operations

The Cost of Creative Chaos: Lean Times Demand Optimized Operations

Economic downturns demand greater efficiency, challenging marketers to maximize impact and scrutinize everything, including creative operations.
4/15/2025

Reports

Woman with hearing aid
Woman with hearing aid

2025 Global Ad Accessibility Report

2025 Global Ad Accessibility Report

How Accessible Advertising Can Maximize Creative Investments and Drive Growth
6/18/2025
Circles
Circles

5 idées reçues sur la publicité accessible

5 idées reçues sur la publicité accessible

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.
5/13/2025

Creative Operations is Costing More Than You Think

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times 
4/21/2025
Lines
Lines

Australia & New Zealand Accessibility Snapshot Report

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report
4/7/2025
Screenshot of a report showing image stats
Screenshot of a report showing image stats

Super Bowl Ads Decoded

Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025
2/10/2025
Sports on TV
Sports on TV

5 Misconceptions About Accessible Advertising

5 Misconceptions About Accessible Advertising

Unveiling the myths that hold brands back from unlocking the power of inclusivity.
2/3/2025

Videos

Case Studies

Asset Utilization & Production ROI

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
Brewery pour
Brewery pour

Creative Control Creates Huge Savings

Creative Control Creates Huge Savings

Global brewing brand saves millions in creative operations efficiencies
Drinks poured at a table
Drinks poured at a table

Efficiency Unlocked

Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
Online banking
Online banking

One Source of Truth, Total Control

One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually