What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
Insights & News
News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
Who We Are
About Us
Learn about our history, leadership, and our company vibe
Careers
Check out our latest job listings
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Insights
Featured posts
The Race to Rescue Brand Archives
You've digitized your marketing stack. But have you saved your legacy?
February 25, 2026
Super Bowl LX Delivers the Most Celebs Ever
XR Ad Delivery and Celebrity Payments data shows large ensemble casts and cameo-heavy creative is dominating the Big Game.
February 9, 2026
Super Bowl LX: Musicians Score Big in Ads
Musicians show up 60% more often in Super Bowl commercials as year-round campaigns.
February 4, 2026
All posts
The Battle of YouTube vs. TikTok
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Why the Global Ad Industry Needs Creative Logistics
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What Marketers Can Learn From Formula 1 Racing
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Marketing to Baby Boomers
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The NFL Season Kicks Off
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Falling into Autumn with Pumpkin Spice and Everything Nice
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Travel Soars Once More
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Marketing Cannabis
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Political Ad Spending Projected to Soar
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Mobile Gaming Attracts Advertisers
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Brand Marketers Shine at the U.S. Open
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An Exciting New Phase in the Growth of Extreme Reach
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Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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