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The Race to Rescue Brand Archives

You've digitized your marketing stack. But have you saved your legacy?

February 25, 2026

Super Bowl LX Delivers the Most Celebs Ever

XR Ad Delivery and Celebrity Payments data shows large ensemble casts and cameo-heavy creative is dominating the Big Game.

February 9, 2026

Super Bowl LX: Musicians Score Big in Ads

Musicians show up 60% more often in Super Bowl commercials as year-round campaigns.

February 4, 2026

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Moving Forward Together in 2022

Ads Around the World

Our Top Five Blog Posts of 2021

ER’s Top Five Blog Posts of 2021

Getting the Attention of Gen Z

Top Ads of 2021

Watch Video: Meet RX

The world’s first real-time, AI-driven global metric for measuring representation

How Automation Reduces Production Risk

When automation is embedded in every step of the payroll workflow, it doesn’t just save time—it protects the production.

Building a Sustainable Ad Ecosystem with Creative IDs

At the IAB Tech Lab’s recent event in London, Emma Horton, Sustainability Director at XR, discussed how ACIF, (Ad Creative ID Framework) can help address these environmental impacts while simplifying the advertising supply chain.

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report.

Accessibility in Advertising: UK Snapshot Report

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.

5 Misconceptions About Accessible Advertising

Unveiling the myths that hold brands back from unlocking the power of inclusivity.

Who We Roll With

Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.